{"id":1043,"date":"2020-03-02T11:19:48","date_gmt":"2020-03-02T10:19:48","guid":{"rendered":"https:\/\/dinorank.com\/blog\/?p=1043"},"modified":"2026-03-17T09:12:44","modified_gmt":"2026-03-17T08:12:44","slug":"8-consejos-seo-para-posicionar-palabras-clave","status":"publish","type":"post","link":"https:\/\/dinorank.com\/blog\/consejos-seo-para-posicionar-palabras-clave\/","title":{"rendered":"8 consejos SEO para posicionar palabras clave"},"content":{"rendered":"<p>Llegar a posicionar una palabra clave dentro de los primeros puestos de Google puede ser algo complicado si no se realiza previamente un estudio de las mismas.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1011 size-large\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/01\/C\u00f3mo-elegir-las-mejores-palabras-SEO-1-1024x559.jpg\" alt=\"\" width=\"770\" height=\"420\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/01\/C\u00f3mo-elegir-las-mejores-palabras-SEO-1-1024x559.jpg 1024w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/01\/C\u00f3mo-elegir-las-mejores-palabras-SEO-1-300x164.jpg 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/01\/C\u00f3mo-elegir-las-mejores-palabras-SEO-1-768x419.jpg 768w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/01\/C\u00f3mo-elegir-las-mejores-palabras-SEO-1.jpg 1100w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Claro que, otros factores que debes considerar a la hora de seleccionar las keywords son: la intenci\u00f3n de b\u00fasqueda del usuario y qu\u00e9 est\u00e1 haciendo tu competencia.<\/p>\n<p>Vayamos por partes y comencemos hablando sobre c\u00f3mo elegir <b>palabras clave para <a href=\"https:\/\/dinorank.com\/blog\/posicionamiento-seo\/\">posicionamiento seo<\/a><\/b>; para tratar despu\u00e9s los 8 consejos SEO para posicionar keywords.<\/p>\n<h2>C\u00f3mo elegir palabras clave seo<\/h2>\n<p>La <b>primera tarea a realizar es buscar las palabras clave<\/b> de nuestro negocio. Para ello tienes diferentes herramientas a tu disposici\u00f3n, como: el planificador de palabras clave de Google, Semrush, Ubersuggest, Keyword Finder de Mangools, incluso nuestra propia herramienta, <a id=\"CTA-3\" href=\"https:\/\/dinorank.com\/blog\/descubre-dinorank\/\" target=\"_blank\" rel=\"noopener\">DinoRANK<\/a>.<\/p>\n<p>Aunque la tarea m\u00e1s complicada viene a la hora de seleccionar de entre todas esas keywords cu\u00e1l es la que debemos utilizar para posicionar.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1046\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/02\/intecion-busqueda-google.jpg\" alt=\"intencion-busqueda-google\" width=\"560\" height=\"400\" \/><\/p>\n<p>Y es que, <b>debemos saber qu\u00e9 tipo de palabra clave tenemos que utilizar<\/b>, pues existen diferentes tipos de keywords seg\u00fan la clase de intenci\u00f3n de b\u00fasqueda del usuario.<\/p>\n<p>No obstante, <b>seg\u00fan el negocio y sitio web<\/b> que hayamos creado nos dar\u00e1 tambi\u00e9n una <b>idea del tipo de intenci\u00f3n de b\u00fasqueda<\/b> y sabremos si lo que tenemos que elegir son <b>palabras clave transaccionales<\/b>, es decir, que demuestran una acci\u00f3n de compra o conversi\u00f3n; si son <b>palabras clave de informaci\u00f3n<\/b>, porque tienes un blog informativo sobre un tema en concreto.<\/p>\n<p>En este mismo sentido tambi\u00e9n est\u00e1n las <b>palabras clave locales<\/b>, en las que prima resaltar el lugar donde est\u00e1 ubicado el negocio, porque es una tienda o empresa que se puede visitar.<\/p>\n<p>Y para acabar, comentarte que tambi\u00e9n est\u00e1n las <b>palabras clave de navegaci\u00f3n<\/b>; donde el usuario busca por marca. A este tipo de palabras clave tambi\u00e9n se las conoce con el nombre de \u201cbranded keyword\u201d.<\/p>\n<p><span data-sheets-root=\"1\"><div id=\"brxe-5c527e\" class=\"brxe-block p-2 gap-15\"><div id=\"brxe-d69b57\" class=\"brxe-text-basic h3\">Descubre 6 t\u00e9cnicas sencillas (pero eficaces) para que las visitas de tu web crezcan m\u00e1s r\u00e1pido que la espuma de una cerveza mal tirada.\n<\/div><div id=\"brxe-445cc8\" class=\"brxe-text-basic\"><strong>Aunque no seas un experto en SEO<\/strong> ni puedas dedicarte mucho tiempo a esto.<\/div><div id=\"brxe-lbvkeh\" data-script-id=\"lbvkeh\" class=\"brxe-code incontent-form-html\"><style>@import url(https:\/\/fonts.bunny.net\/css?family=source-sans-pro:400,700);<\/style>\n<style>\n#_form_331_{font-size:14px;line-height:1.6;font-family:arial, helvetica, sans-serif;margin:0}#_form_331_ 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!important}@media (min-width:320px) and (max-width:667px){#_form_331_ ._form_element{margin:0 0 0px}}<\/style>\n<form method=\"POST\" action=\"https:\/\/deandelafuenteromero.activehosted.com\/proc.php\" id=\"_form_331_\" class=\"_form _form_331 _inline-form  _dark\" novalidate data-styles-version=\"5\">\n  <input type=\"hidden\" name=\"u\" value=\"331\" \/>\n  <input type=\"hidden\" name=\"f\" value=\"331\" \/>\n  <input type=\"hidden\" name=\"s\" \/>\n  <input type=\"hidden\" name=\"c\" value=\"0\" \/>\n  <input type=\"hidden\" name=\"m\" value=\"0\" \/>\n  <input type=\"hidden\" name=\"act\" value=\"sub\" \/>\n  <input type=\"hidden\" name=\"v\" value=\"2\" \/>\n  <input type=\"hidden\" name=\"or\" value=\"789ef8b4693eba56cf9cd6622eca7a0e\" \/>\n  <div class=\"_form-content\">\n    <div class=\"_form_element _x74577619 _full_width \" >\n      <label for=\"email\" class=\"_form-label\">\n      <\/label>\n      <div class=\"_field-wrapper\">\n        <input type=\"text\" id=\"email\" name=\"email\" placeholder=\"Tu email...\" required\/>\n      <\/div>\n    <\/div>\n    <div class=\"_form_element _x87696446 _full_width \" >\n      <fieldset class=\"_form-fieldset\">\n        <div class=\"_row\">\n          <legend for=\"field[15][]\" class=\"_form-label\">\n          <\/legend>\n        <\/div>\n        <input data-autofill=\"false\" type=\"hidden\" id=\"field[15][]\" name=\"field[15][]\" value=\"~|\">\n        <div class=\"_row _checkbox-radio\">\n          <input id=\"field_15He le\u00eddo y acepto la pol\u00edtica de privacidad\" type=\"checkbox\" name=\"field[15][]\"\n          value=\"He le\u00eddo y acepto la pol\u00edtica de privacidad\"                                                                                 required                                >\n          <span>\n            <label for=\"field_15He le\u00eddo y acepto la pol\u00edtica de privacidad\">\n              He le\u00eddo y acepto la pol\u00edtica de privacidad<span class=\"field-required\">\n              *\n            <\/span>\n          <\/label>\n        <\/span>\n      <\/div>\n    <\/fieldset>\n  <\/div>\n  <div class=\"_form_element _x09639014 _full_width \" >\n    <input type=\"hidden\" name=\"field[121]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x64811239 _full_width \" >\n    <input type=\"hidden\" name=\"field[122]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x58860354 _full_width \" >\n    <input type=\"hidden\" name=\"field[123]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x23331849 _full_width \" >\n    <input type=\"hidden\" name=\"field[125]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x72046679 _full_width \" >\n    <input type=\"hidden\" name=\"field[126]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x41336277 _full_width \" >\n    <input type=\"hidden\" name=\"field[127]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_button-wrapper _full_width\">\n    <button id=\"_form_331_submit\" class=\"_submit\" type=\"submit\">\n      Ap\u00fantate aqu\u00ed\n    <\/button>\n  <\/div>\n  <div class=\"_clear-element\">\n  <\/div>\n<\/div>\n<div class=\"_form-thank-you\" style=\"display:none;\">\n<\/div>\n<\/form><script>\nwindow.cfields = {\"15\":\"poltica_privacidad\",\"121\":\"utm_campaign\",\"122\":\"utm_source\",\"123\":\"utm_medium\",\"125\":\"utm_content\",\"126\":\"utm_adset\",\"127\":\"utm_ad\"};\nwindow._show_thank_you = function(id, message, trackcmp_url, email) {\n    var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');\n    form.querySelector('._form-content').style.display = 'none';\n    thank_you.innerHTML = message;\n    thank_you.style.display = 'block';\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._show_unsubscribe = function(id, message, trackcmp_url, email) {\n    var form = document.getElementById('_form_' + id + '_'), unsub = form.querySelector('._form-thank-you');\n    var branding = form.querySelector('._form-branding');\n    if (branding) {\n        branding.style.display = 'none';\n    }\n    form.querySelector('._form-content').style.display = 'none';\n    unsub.style.display = 'block';\n    form.insertAdjacentHTML('afterend', message)\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._show_error = function(id, message, html) {\n    var form = document.getElementById('_form_' + id + '_'),\n        err = document.createElement('div'),\n        button = form.querySelector('button[type=\"submit\"]'),\n        old_error = form.querySelector('._form_error');\n    if (old_error) old_error.parentNode.removeChild(old_error);\n    err.innerHTML = message;\n    err.className = '_error-inner _form_error _no_arrow';\n    var wrapper = document.createElement('div');\n    wrapper.className = '_form-inner _show_be_error';\n    wrapper.appendChild(err);\n    button.parentNode.insertBefore(wrapper, button);\n    var submitButton = form.querySelector('[id^=\"_form\"][id$=\"_submit\"]');\n    submitButton.disabled = false;\n    submitButton.classList.remove('processing');\n    if (html) {\n        var div = document.createElement('div');\n        div.className = '_error-html';\n        div.innerHTML = html;\n        err.appendChild(div);\n    }\n};\nwindow._show_pc_confirmation = function(id, header, detail, show, email) {\n    var form = document.getElementById('_form_' + id + '_'), pc_confirmation = form.querySelector('._form-pc-confirmation');\n    if (pc_confirmation.style.display === 'none') {\n        form.querySelector('._form-content').style.display = 'none';\n        pc_confirmation.innerHTML = \"<div class='_form-title'>\" + header + \"<\/div>\" + \"<p>\" + detail + \"<\/p>\" +\n        \"<button class='_submit' id='hideButton'>Administrar preferencias<\/button>\";\n        pc_confirmation.style.display = 'block';\n        var mp = document.querySelector('input[name=\"mp\"]');\n        mp.value = '0';\n    } else {\n        form.querySelector('._form-content').style.display = 'inline';\n        pc_confirmation.style.display = 'none';\n    }\n\n    var hideButton = document.getElementById('hideButton');\n    \/\/ Add event listener to the button\n    hideButton.addEventListener('click', function() {\n        var submitButton = document.querySelector('#_form_331_submit');\n        submitButton.disabled = false;\n        submitButton.classList.remove('processing');\n        var mp = document.querySelector('input[name=\"mp\"]');\n        mp.value = '1';\n        const cacheBuster = new URL(window.location.href);\n        cacheBuster.searchParams.set('v', new Date().getTime());\n        window.location.href = cacheBuster.toString();\n    });\n\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._load_script = function(url, callback, isSubmit) {\n    var head = document.querySelector('head'), script = document.createElement('script'), r = false;\n    var submitButton = document.querySelector('#_form_331_submit');\n    script.charset = 'utf-8';\n    script.src = url;\n    if (callback) {\n        script.onload = script.onreadystatechange = function() {\n            if (!r && (!this.readyState || this.readyState == 'complete')) {\n                r = true;\n                callback();\n            }\n        };\n    }\n    script.onerror = function() {\n        if (isSubmit) {\n            if (script.src.length > 10000) {\n                _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Acorta tus respuestas y vuelve a intentarlo.\");\n            } else {\n                _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Vuelve a intentarlo.\");\n            }\n            submitButton.disabled = false;\n            submitButton.classList.remove('processing');\n        }\n    }\n\n    head.appendChild(script);\n};\n(function() {\n    var iti;\n    if (window.location.search.search(\"excludeform\") !== -1) return false;\n    var getCookie = function(name) {\n        var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));\n        return match ? match[2] : null;\n    }\n    var setCookie = function(name, value) {\n        var now = new Date();\n        var time = now.getTime();\n        var expireTime = time + 1000 * 60 * 60 * 24 * 365;\n        now.setTime(expireTime);\n        document.cookie = name + '=' + value + '; expires=' + now + ';path=\/; Secure; SameSite=Lax;';\n    }\n    var addEvent = function(element, event, func) {\n        if (element.addEventListener) {\n            element.addEventListener(event, func);\n        } else {\n            var oldFunc = element['on' + event];\n            element['on' + event] = function() {\n                oldFunc.apply(this, arguments);\n                func.apply(this, arguments);\n            };\n        }\n    }\n    var _removed = false;\n        var form_to_submit = document.getElementById('_form_331_');\n    var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;\n\n    var getUrlParam = function(name) {\n        if (name.toLowerCase() !== 'email') {\n            var params = new URLSearchParams(window.location.search);\n            return params.get(name) || false;\n        }\n        \/\/ email is a special case because a plus is valid in the email address\n        var qString = window.location.search;\n        if (!qString) {\n            return false;\n        }\n        var parameters = qString.substr(1).split('&');\n        for (var i = 0; i < parameters.length; i++) {\n            var parameter = parameters[i].split('=');\n            if (parameter[0].toLowerCase() === 'email') {\n                return parameter[1] === undefined ? true : decodeURIComponent(parameter[1]);\n            }\n        }\n        return false;\n    };\n\n    var acctDateFormat = \"%d\/%m\/%Y\";\n    var getNormalizedDate = function(date, acctFormat) {\n        var decodedDate = decodeURIComponent(date);\n        if (acctFormat && acctFormat.match(\/(%d|%e).*%m\/gi) !== null) {\n            return decodedDate.replace(\/(\\d{2}).*(\\d{2}).*(\\d{4})\/g, '$3-$2-$1');\n        } else if (Date.parse(decodedDate)) {\n            var dateObj = new Date(decodedDate);\n            var year = dateObj.getFullYear();\n            var month = dateObj.getMonth() + 1;\n            var day = dateObj.getDate();\n            return `${year}-${month < 10 ? `0${month}` : month}-${day < 10 ? `0${day}` : day}`;\n        }\n        return false;\n    };\n\n    var getNormalizedTime = function(time) {\n        var hour, minutes;\n        var decodedTime = decodeURIComponent(time);\n        var timeParts = Array.from(decodedTime.matchAll(\/(\\d{1,2}):(\\d{1,2})\\W*([AaPp][Mm])?\/gm))[0];\n        if (timeParts[3]) { \/\/ 12 hour format\n            var isPM = timeParts[3].toLowerCase() === 'pm';\n            if (isPM) {\n                hour = parseInt(timeParts[1]) === 12 ? '12' : `${parseInt(timeParts[1]) + 12}`;\n            } else {\n                hour = parseInt(timeParts[1]) === 12 ? '0' : timeParts[1];\n            }\n        } else { \/\/ 24 hour format\n            hour = timeParts[1];\n        }\n        var normalizedHour = parseInt(hour) < 10 ? `0${parseInt(hour)}` : hour;\n        var minutes = timeParts[2];\n        return `${normalizedHour}:${minutes}`;\n    };\n\n    for (var i = 0; i < allInputs.length; i++) {\n        var regexStr = \"field\\\\[(\\\\d+)\\\\]\";\n        var results = new RegExp(regexStr).exec(allInputs[i].name);\n        if (results != undefined) {\n            allInputs[i].dataset.name = allInputs[i].name.match(\/\\[time\\]$\/)\n                ? `${window.cfields[results[1]]}_time`\n                : window.cfields[results[1]];\n        } else {\n            allInputs[i].dataset.name = allInputs[i].name;\n        }\n        var fieldVal = getUrlParam(allInputs[i].dataset.name);\n\n        if (fieldVal) {\n            if (allInputs[i].dataset.autofill === \"false\") {\n                continue;\n            }\n            if (allInputs[i].type == \"radio\" || allInputs[i].type == \"checkbox\") {\n                if (allInputs[i].value == fieldVal) {\n                    allInputs[i].checked = true;\n                }\n            } else if (allInputs[i].type == \"date\") {\n                allInputs[i].value = getNormalizedDate(fieldVal, acctDateFormat);\n            } else if (allInputs[i].type == \"time\") {\n                allInputs[i].value = getNormalizedTime(fieldVal);\n            } else {\n                allInputs[i].value = fieldVal;\n            }\n        }\n    }\n\n    var remove_tooltips = function() {\n        for (var i = 0; i < tooltips.length; i++) {\n            tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);\n        }\n        tooltips = [];\n    };\n    var remove_tooltip = function(elem) {\n        for (var i = 0; i < tooltips.length; i++) {\n            if (tooltips[i].elem === elem) {\n                tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);\n                tooltips.splice(i, 1);\n                return;\n            }\n        }\n    };\n    var create_tooltip = function(elem, text) {\n        var tooltip = document.createElement('div'),\n            arrow = document.createElement('div'),\n            inner = document.createElement('div'), new_tooltip = {};\n        if (elem.type != 'radio' && (elem.type != 'checkbox' || elem.name === 'sms_consent')) {\n            tooltip.className = '_error';\n            arrow.className = '_error-arrow';\n            inner.className = '_error-inner';\n            inner.innerHTML = text;\n            tooltip.appendChild(arrow);\n            tooltip.appendChild(inner);\n            elem.parentNode.appendChild(tooltip);\n        } else {\n            tooltip.className = '_error-inner _no_arrow';\n            tooltip.innerHTML = text;\n            elem.parentNode.insertBefore(tooltip, elem);\n            new_tooltip.no_arrow = true;\n        }\n        new_tooltip.tip = tooltip;\n        new_tooltip.elem = elem;\n        tooltips.push(new_tooltip);\n        return new_tooltip;\n    };\n    var resize_tooltip = function(tooltip) {\n        var rect = tooltip.elem.getBoundingClientRect();\n        var doc = document.documentElement,\n            scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop)  - (doc.clientTop || 0));\n        if (scrollPosition < 40) {\n            tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _below';\n        } else {\n            tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _above';\n        }\n    };\n    var resize_tooltips = function() {\n        if (_removed) return;\n        for (var i = 0; i < tooltips.length; i++) {\n            if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);\n        }\n    };\n    var validate_field = function(elem, remove) {\n        var tooltip = null, value = elem.value, no_error = true;\n        remove ? remove_tooltip(elem) : false;\n        if (elem.type != 'checkbox') elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');\n        if (elem.getAttribute('required') !== null) {\n            if (elem.type == 'radio' || (elem.type == 'checkbox' && \/any\/.test(elem.className))) {\n                var elems = form_to_submit.elements[elem.name];\n                if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {\n                    no_error = elem.checked;\n                }\n                else {\n                    no_error = false;\n                    for (var i = 0; i < elems.length; i++) {\n                        if (elems[i].checked) no_error = true;\n                    }\n                }\n                if (!no_error) {\n                    tooltip = create_tooltip(elem, \"Seleccione una opci\u00f3n.\");\n                }\n            } else if (elem.type =='checkbox') {\n                var elems = form_to_submit.elements[elem.name], found = false, err = [];\n                no_error = true;\n                for (var i = 0; i < elems.length; i++) {\n                    if (elems[i].getAttribute('required') === null) continue;\n                    if (!found && elems[i] !== elem) return true;\n                    found = true;\n                    elems[i].className = elems[i].className.replace(\/ ?_has_error ?\/g, '');\n                    if (!elems[i].checked) {\n                        no_error = false;\n                        elems[i].className = elems[i].className + ' _has_error';\n                        err.push(\"Es necesario verificar %s\".replace(\"%s\", elems[i].value));\n                    }\n                }\n                if (!no_error) {\n                    tooltip = create_tooltip(elem, err.join('<br\/>'));\n                }\n            } else if (elem.tagName == 'SELECT') {\n                var selected = true;\n                if (elem.multiple) {\n                    selected = false;\n                    for (var i = 0; i < elem.options.length; i++) {\n                        if (elem.options[i].selected) {\n                            selected = true;\n                            break;\n                        }\n                    }\n                } else {\n                    for (var i = 0; i < elem.options.length; i++) {\n                        if (elem.options[i].selected\n                            && (!elem.options[i].value\n                            || (elem.options[i].value.match(\/\\n\/g)))\n                        ) {\n                            selected = false;\n                        }\n                    }\n                }\n                if (!selected) {\n                    elem.className = elem.className + ' _has_error';\n                    no_error = false;\n                    tooltip = create_tooltip(elem, \"Seleccione una opci\u00f3n.\");\n                }\n            } else if (value === undefined || value === null || value === '') {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Este campo es obligatorio.\");\n            }\n        }\n        if (no_error && elem.name == 'email') {\n            if (!value.match(\/^[\\+_a-z0-9-'&=]+(\\.[\\+_a-z0-9-']+)*@[a-z0-9-]+(\\.[a-z0-9-]+)*(\\.[a-z]{2,})$\/i)) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Introduzca una direcci\u00f3n de correo electr\u00f3nico v\u00e1lida.\");\n            }\n        }\n        if (no_error && (elem.id == 'phone')) {\n            if (elem.value.trim() && typeof iti != 'undefined' && !iti.isValidNumber()) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Ingresa un n\u00famero de tel\u00e9fono v\u00e1lido.\");\n            }\n        }\n        if (no_error && \/date_field\/.test(elem.className)) {\n            if (!value.match(\/^\\d\\d\\d\\d-\\d\\d-\\d\\d$\/)) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Introduzca una fecha v\u00e1lida.\");\n            }\n        }\n\n        if (no_error && elem.name === 'sms_consent') {\n            const elemShouldBeChecked = (!!elem.attributes.required && !elem.checked);\n            if (elemShouldBeChecked) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Marca esta casilla para continuar\");\n            } else {\n                elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');\n            }\n        }\n        tooltip ? resize_tooltip(tooltip) : false;\n        return no_error;\n    };\n    var needs_validate = function(el) {\n        if(el.getAttribute('required') !== null){\n            return true;\n        }\n        if((el.name === 'email' || el.id === 'phone') && el.value !== \"\"){\n            return true;\n        }\n\n        return false;\n    };\n    var validate_form = function(e) {\n        var err = form_to_submit.querySelector('._form_error'), no_error = true;\n        if (!submitted) {\n            submitted = true;\n            for (var i = 0, len = allInputs.length; i < len; i++) {\n                var input = allInputs[i];\n                if (needs_validate(input)) {\n                    if (input.type == 'text' || input.type == 'number' || input.type == 'time' || input.type == 'tel') {\n                        addEvent(input, 'blur', function() {\n                            this.value = this.value.trim();\n                            validate_field(this, true);\n                        });\n                        addEvent(input, 'input', function() {\n                            validate_field(this, true);\n                        });\n                    } else if (input.type == 'radio' || input.type == 'checkbox') {\n                        (function(el) {\n                            function getElementsArray(name){\n                                const value =  form_to_submit.elements[name];\n                                if (Array.isArray(value)){\n                                    return value;\n                                }\n                                return [value];\n                            }\n                            var radios = getElementsArray(el.name);\n                            for (var i = 0; i < radios.length; i++) {\n                                addEvent(radios[i], 'change', function() {\n                                    validate_field(el, true);\n                                });\n                            }\n                        })(input);\n                    } else if (input.tagName == 'SELECT') {\n                        addEvent(input, 'change', function() {\n                            validate_field(this, true);\n                        });\n                    } else if (input.type == 'textarea'){\n                        addEvent(input, 'input', function() {\n                            validate_field(this, true);\n                        });\n                    }\n                }\n            }\n        }\n        remove_tooltips();\n        for (var i = 0, len = allInputs.length; i < len; i++) {\n            var elem = allInputs[i];\n            if (needs_validate(elem)) {\n                if (elem.tagName.toLowerCase() !== \"select\") {\n                    elem.value = elem.value.trim();\n                }\n                validate_field(elem) ? true : no_error = false;\n            }\n        }\n        if (!no_error && e) {\n            e.preventDefault();\n        }\n        resize_tooltips();\n        return no_error;\n    };\n    addEvent(window, 'resize', resize_tooltips);\n    addEvent(window, 'scroll', resize_tooltips);\n\n    var _form_serialize = function(form){if(!form||form.nodeName!==\"FORM\"){return }var i,j,q=[];for(i=0;i<form.elements.length;i++){if(form.elements[i].name===\"\"){continue}switch(form.elements[i].nodeName){case\"INPUT\":switch(form.elements[i].type){case\"tel\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].previousSibling.querySelector('div.iti__selected-dial-code').innerText)+encodeURIComponent(\" \")+encodeURIComponent(form.elements[i].value));break;case\"text\":case\"number\":case\"date\":case\"time\":case\"hidden\":case\"password\":case\"button\":case\"reset\":case\"submit\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"checkbox\":case\"radio\":if(form.elements[i].checked){q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value))}break;case\"file\":break}break;case\"TEXTAREA\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"SELECT\":switch(form.elements[i].type){case\"select-one\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"select-multiple\":for(j=0;j<form.elements[i].options.length;j++){if(form.elements[i].options[j].selected){q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].options[j].value))}}break}break;case\"BUTTON\":switch(form.elements[i].type){case\"reset\":case\"submit\":case\"button\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break}break}}return q.join(\"&\")};\n\n    const formSupportsPost = false;\n    var form_submit = function(e) {\n\n        e.preventDefault();\n        if (validate_form()) {\n            if(form_to_submit.querySelector('input[name=\"phone\"]') && typeof iti != 'undefined') {\n                form_to_submit.querySelector('input[name=\"phone\"]').value = iti.getNumber();\n            }\n            \/\/ use this trick to get the submit button & disable it using plain javascript\n            var submitButton = e.target.querySelector('#_form_331_submit');\n            submitButton.disabled = true;\n            submitButton.classList.add('processing');\n                    var serialized = _form_serialize(document.getElementById('_form_331_')).replace(\/%0A\/g, '\\\\n');\n            var err = form_to_submit.querySelector('._form_error');\n            err ? err.parentNode.removeChild(err) : false;\n            async function submitForm() {\n                var formData = new FormData();\n                const searchParams = new URLSearchParams(serialized);\n                searchParams.forEach((value, key) => {\n                    if (key !== 'hideButton') {\n                        formData.append(key, value);\n                    }\n                });\n                let request = {\n                    headers: {\n                        \"Accept\": \"application\/json\"\n                    },\n                    body: formData,\n                    method: \"POST\"\n                };\n\n                let pageUrlParams = new URLSearchParams(window.location.search);\n                if (pageUrlParams.has('t')) {\n                    request.headers.Authorization = 'Bearer ' + pageUrlParams.get('t');\n                }\n                const response = await fetch('https:\/\/deandelafuenteromero.activehosted.com\/proc.php?jsonp=true', request);\n\n                return response.json();\n            }\n            if (formSupportsPost) {\n                submitForm().then((data) => {\n                    eval(data.js);\n                }).catch(() => {\n                    _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Vuelve a intentarlo.\");\n                });\n            } else {\n                _load_script('https:\/\/deandelafuenteromero.activehosted.com\/proc.php?' + serialized + '&jsonp=true', null, true);\n            }\n        }\n        return false;\n    };\n    addEvent(form_to_submit, 'submit', form_submit);\n})();\n\n<\/script><style>\/* Texto junto al checkbox: blanco y en l\u00ednea *\/\n._form_299 ._checkbox-radio label {\n  display: inline !important;\n  margin-left: 8px !important;\n}\n\n\/* Color blanco del texto \"Verifica que eres un humano\" *\/\n._form_299 label[for=\"ls\"],\n._form_299 ._form_element label._form-label {\n  color: #ffffff !important;\n  display: inline-block;\n  font-weight: 400 !important;\n  margin-left: 8px;\n}\n\n\/* Placeholder del campo de email *\/\n#_form_299_ #email::placeholder {\n  color: #002132 !important;\n}\n\n\/* Altura del campo de email reducida *\/\n#_form_299_ #email {\n  padding: 8px 12px !important;\n  height: 40px !important;\n  font-size: 14px !important;\n  line-height: 1.2 !important;\n  margin-bottom: 16px !important;\n}\n\nlabel {\n    display: inline;\n}<\/style><\/div><\/div><\/span><\/p>\n<h2>Tips para posicionar las keywords SEO<\/h2>\n<p>Ahora que tenemos claro los diferentes tipos de palabras clave que existen y una vez hemos hecho nuestra b\u00fasqueda comienza el primer trabajo de selecci\u00f3n y creaci\u00f3n de long tails para atacar directamente a esa intenci\u00f3n de b\u00fasqueda que coment\u00e1bamos antes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1045 size-full\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/02\/consejos-posicionamiento.jpg\" alt=\"consejos-de-posicionamiento\" width=\"600\" height=\"506\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/02\/consejos-posicionamiento.jpg 600w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/02\/consejos-posicionamiento-300x253.jpg 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/02\/consejos-posicionamiento-554x466.jpg 554w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Por ejemplo, si nuestro negocio es una ecommerce, entonces nuestra palabra clave es transaccional y ser\u00e1 del estilo: \u201ccomprar prism\u00e1ticos\u201d; \u201cprism\u00e1ticos baratos\u201d; \u201cprecio del prism\u00e1tico X\u201d; etc.<\/p>\n<p>Con la lista de keywords SEO que saquemos tendremos que:<\/p>\n<h3>1.- Incluye las keywords en el snippet<\/h3>\n<p>Utiliza la <b>palabra clave principal en el title y meta description<\/b> del snippet, el cual podr\u00e1s modificar desde el <a class=\"wpil_keyword_link\" title=\"plugin SEO\" href=\"https:\/\/dinorank.com\/blog\/mejor-plugin-seo-para-wordpress\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"3\">plugin SEO<\/a> que utilices.<\/p>\n<p>Por supuesto, esta palabra clave debe ser \u00fanica para ese contenido o de lo contrario podr\u00edas tener canibalizaciones entre los contenidos de tu sitio web.<\/p>\n<h3>2.- Redacta un t\u00edtulo \u00fanico del contenido<\/h3>\n<p>Incluye tu <b>palabra clave principal dentro del t\u00edtulo del contenido<\/b>; y si puede ser dentro de una long tail, mucho mejor.<\/p>\n<p>Por ejemplo, si nuestra palabra clave principal es \u201cprism\u00e1tico\u201d el t\u00edtulo podr\u00eda ser algo as\u00ed: \u201cmejores prismaticos zeis del 2020\u201d.<\/p>\n<p>Obviamente, debe ser un t\u00edtulo \u00fanico y diferente al que indicaste en el title SEO del snippet.<\/p>\n<p>Este contenido deber\u00e1 ser original y debes redactarlo pensando en la intenci\u00f3n de b\u00fasqueda del usuario, ya sea de forma manual o ayud\u00e1ntote de la IA.<\/p>\n<p><a href=\"https:\/\/dinobrain.ai\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24976 size-full\" title=\"Crea textos con IA gracias a DinoBRAIN\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2024\/08\/banner-dinobrain-contenido-arquitectura.png\" alt=\"Crea textos con IA gracias a DinoBRAIN\" width=\"1071\" height=\"447\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2024\/08\/banner-dinobrain-contenido-arquitectura.png 1071w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2024\/08\/banner-dinobrain-contenido-arquitectura-300x125.png 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2024\/08\/banner-dinobrain-contenido-arquitectura-1024x427.png 1024w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2024\/08\/banner-dinobrain-contenido-arquitectura-768x321.png 768w\" sizes=\"(max-width: 1071px) 100vw, 1071px\" \/><\/a><\/p>\n<h3>3.- Incluye la palabra clave en el contenido<\/h3>\n<p>Seguro que has escuchado eso de \u201cel contenido es el Rey\u201d y como tal en \u00e9l debes incluir la <b>palabra clave principal y sus sin\u00f3nimos<\/b>.<\/p>\n<p>No repitas continuamente, y menos sin sentido, la keyword principal, porque tienes que crear un contenido pensando, primero en el usuario y lector y despu\u00e9s en Google, el cual es capaz de interpretar la sem\u00e1ntica del texto.<\/p>\n<p>Te recomiendo que en esta fase, te ayudes de una <a id=\"CTA-3\" href=\"https:\/\/dinorank.com\/seccion-keyword-research\/\" target=\"_blank\" rel=\"noopener\">herramienta para hacer Keyword Research<\/a> y que as\u00ed puedas enriquecer tu contenido.<\/p>\n<p>Ten en cuenta, adem\u00e1s, que si abusas en demas\u00eda de la palabra clave estar\u00e1s creando <a href=\"https:\/\/dinorank.com\/blog\/keyword-stuffing\/\">keyword stuffing<\/a> y eso est\u00e1 penalizado por Google.<\/p>\n<p>Adem\u00e1s que, si creas contenido sin sentido, el lector abandonar\u00e1 tu contenido por ser ilegible y eso tampoco es bueno para el posicionamiento.<\/p>\n<h3>4.- Utiliza negritas para resaltar la keyword<\/h3>\n<p>Una manera muy efectiva de <b>dar a conocer la palabra clave<\/b> y de hacerla resaltar respecto al contenido es ponerla <b>con negrita.<\/b><\/p>\n<p>Eso s\u00ed, no te limites a resaltar solo esa keyword, sino que hazlo tambi\u00e9n con sin\u00f3nimos y long tails; de manera que resaltes partes importantes del contenido.<\/p>\n<h3>5.- Utiliza sin\u00f3nimos y palabras clave sem\u00e1nticas<\/h3>\n<p>Ya te hemos comentado que no abuses de la keyword principal y la repitas constantemente en el contenido.<\/p>\n<p>El espa\u00f1ol es un idioma muy rico en palabras, as\u00ed que, utiliza su diversidad y <b>usa sin\u00f3nimos y palabras clave sem\u00e1nticas<\/b> que den riqueza a tu contenido.<\/p>\n<h3>6.- Incluye la palabra clave en la imagen<\/h3>\n<p>Y cuando decimos que incluyas la palabra clave en la imagen no nos referimos al nombre y el t\u00edtulo de \u00e9sta sino a la etiqueta o <b>atributo \u201calt-text\u201d<\/b>.<\/p>\n<p>Es ah\u00ed donde debes incluir la palabra principal de tu contenido.<\/p>\n<h3>7.- Personaliza la URL de tu contenido<\/h3>\n<p><b>Crea una URL \u00fanica<\/b> en la que incluyas tu keyword principal y que no contenga ni n\u00fameros ni s\u00edmbolos raros.<\/p>\n<h3>8.- Crear una estrategia de backlinks hacia tu palabra clave principal<\/h3>\n<p>La <b>estrategia de backlinks<\/b> que planifiques debe ser tanto a nivel interno como externo; para ello crea un lugar en el que controlar el tipo de anchor-text que utilices, para generar estos enlaces tanto sobre la keyword principal, como sobre los sin\u00f3nimos y, por supuesto, sobre long tails y keywords sem\u00e1nticas.<\/p>\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#00604a;border-radius:7px;max-width:none\"><div class=\"su-box-title\" style=\"background-color:#00937D;color:#ffffff;border-top-left-radius:5px;border-top-right-radius:5px\">Con esta newsletter puedes seguir form\u00e1ndote en SEO<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:5px;border-bottom-right-radius:5px\">\n<p>Si quieres hacer subir tu web en los rankings de Google, no puedes quedarte atr\u00e1s.<\/p>\n<p>En DinoRANK tenemos una newsletter donde, <strong><a id=\"CTA-2\" href=\"https:\/\/dinosauriomecanizado.com\/consultor\/\" target=\"_blank\" rel=\"noopener\">solo por apuntarte, te regalamos 2 clases de nuestro M\u00e1ster de SEO<\/a><\/strong>.<\/div><\/div>\n<h2>Conclusi\u00f3n final sobre c\u00f3mo posicionar una keyword SEO<\/h2>\n<p>Como ves, son varias las acciones que tienes que realizar para posicionar una keyword; donde tambi\u00e9n te puedes orientar con las indicaciones que te d\u00e9 el plugin SEO que utilices.<\/p>\n<p>Y es que, plugins como SEO by Yoast o Rank Math te orientan sobre c\u00f3mo est\u00e1s utilizando la keyword principal dentro del contenido. Una manera m\u00e1s de asegurarte que tienes grandes posibilidades de posicionar.<\/p>\n<p>No obstante, no lo dudes y sigue estos consejos<b>, porque si quieres posicionar palabras clave para SEO, <\/b>estas son las mejores acciones que puedes replicar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llegar a posicionar una palabra clave dentro de los primeros puestos de Google puede ser algo complicado si no se realiza previamente un estudio de las mismas. Claro que, otros factores que debes considerar a la hora de seleccionar las keywords son: la intenci\u00f3n de b\u00fasqueda del usuario y qu\u00e9 est\u00e1 haciendo tu competencia. Vayamos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aprender-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":8,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":32805,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/1043\/revisions\/32805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/media\/1011"}],"wp:attachment":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}