{"id":2686,"date":"2020-10-31T18:57:32","date_gmt":"2020-10-31T17:57:32","guid":{"rendered":"https:\/\/dinorank.com\/blog\/?p=2686"},"modified":"2025-06-05T08:39:23","modified_gmt":"2025-06-05T06:39:23","slug":"tutorial-spyfu-para-un-keyword-research","status":"publish","type":"post","link":"https:\/\/dinorank.com\/blog\/tutorial-spyfu\/","title":{"rendered":"Tutorial Spyfu para un Keyword Research"},"content":{"rendered":"<p>Un buen trabajo de keyword research es por donde deber\u00eda comenzar cualquier estrategia de SEO ya que supone pr\u00e1cticamente toda la base sobre la que se van a asentar la mayor\u00eda del resto de t\u00e9cnicas de posicionamiento web.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2794 size-large\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Tutorial-Spyfu-aprende-a-hacer-un-Keyword-Research-1024x559.jpg\" alt=\"tutorial de la herramienta seo spyfu para Keyword Research\" width=\"770\" height=\"420\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Tutorial-Spyfu-aprende-a-hacer-un-Keyword-Research-1024x559.jpg 1024w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Tutorial-Spyfu-aprende-a-hacer-un-Keyword-Research-300x164.jpg 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Tutorial-Spyfu-aprende-a-hacer-un-Keyword-Research-768x419.jpg 768w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Tutorial-Spyfu-aprende-a-hacer-un-Keyword-Research.jpg 1100w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Existen muchas herramientas en el mercado enfocada a la investigaci\u00f3n de palabras clave y hoy queremos hablarte de una de ellas, <strong>Spyfu<\/strong>, quiz\u00e1 no demasiado conocida pero s\u00ed efectiva y a coste cero. Aunque no te ofrecer\u00e1 informaci\u00f3n demasiado detallada, s\u00ed te servir\u00e1 para darle un empuj\u00f3n al tr\u00e1fico de tu web al mostrarte las keywords por las que posicionan tus competidores y su volumen de b\u00fasqueda.<\/p>\n<p>Si apetece probarla, aqu\u00ed te dejamos<strong> este tutorial en espa\u00f1ol de la herramienta Spyfu<\/strong> para que puedas ver por ti mismo si es apropiada para ti.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2694\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu.png\" alt=\"spyfu\" width=\"1000\" height=\"266\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu.png 1000w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-300x80.png 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-768x204.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>\u00bfQu\u00e9 ventajas ofrece Spyfu para hacer un Keyword Research?<\/h2>\n<p>Si a\u00fan te est\u00e1s preguntando por qu\u00e9 deber\u00edas utilizar Spyfu aqu\u00ed te dejamos algunos buenos motivos:<\/p>\n<ul>\n<li><strong>No necesitas registrarte<\/strong>. De esta forma, usar esta herramienta para analizar las palabras clave por las que posiciona la competencia es f\u00e1cil y directo.<\/li>\n<li><strong>Es muy intuitiva<\/strong>. Al mostrar la informaci\u00f3n en forma de gr\u00e1ficos y tablas, puedes analizar los datos f\u00e1cilmente de un solo vistazo.<\/li>\n<li><strong>Ofrece datos acerca de Adwords<\/strong>. Te proporciona informaci\u00f3n muy detallada acerca de las palabras clave y su presencia en los anuncios de la competencia.<\/li>\n<\/ul>\n<h2>Analiza el marketing de tus competidores con nuestro tutorial de Spyfu<\/h2>\n<p><strong>Con este tutorial de Spyfu podr\u00e1s <a href=\"https:\/\/dinorank.com\/blog\/keyword-research-palabras-clave\/\">hacer Keyword Research<\/a> efectivo<\/strong> m\u00e1s r\u00e1pido de que nunca hubieras cre\u00eddo. Sigue los pasos que te vamos a detallar a continuaci\u00f3n y te dar\u00e1s cuenta de lo f\u00e1cil que es utilizar esta herramienta tanto para analizar los movimientos de la competencia como para encontrar palabras clave.<\/p>\n<h3>C\u00f3mo examinar a la competencia<\/h3>\n<p>Tan solo tienes que entrar en la web de Spyfu y escribir la web de uno de los competidores que quieras analizar (sin http). En apenas unos segundos obtendr\u00e1s los resultados, los cuales debes analizar para extraer la informaci\u00f3n que necesitas.<\/p>\n<p>Ya en la primera parte tendr\u00e1s <strong>una visi\u00f3n general de los datos hist\u00f3ricos de la web<\/strong>. En el lado izquierdo ver\u00e1s los clicks tanto org\u00e1nicos como de pago que recibe la p\u00e1gina por lo que sabr\u00e1s si est\u00e1n realizando campa\u00f1as de publicidad en Google para ganar tr\u00e1fico.<\/p>\n<p>Si sigues bajando ver\u00e1s un gr\u00e1fico en forma de semic\u00edrculo que te mostrar\u00e1 cu\u00e1ntas palabras tiene posicionadas en primera p\u00e1gina de Google y cu\u00e1ntas han ido cayendo a p\u00e1ginas anteriores. A continuaci\u00f3n llegar\u00e1s a uno de los cuadros m\u00e1s interesantes: <strong>qu\u00e9 competidores tiene para las mismas palabras clave y qu\u00e9 keywords son interesantes pero por las que nadie est\u00e1 pujando<\/strong>. Aqu\u00ed puedes encontrar buenas oportunidades de posicionamiento.<\/p>\n<p>Ya en el apartado de palabras clave encontrar\u00e1s keywords tanto org\u00e1nicas como de pago e incluso un <strong>historial de Adwords con las keywords que Spyfu recomienda a la hora de comprar anuncios<\/strong> y realizar publicidad de pago en Google. De hecho, podr\u00e1s ver qu\u00e9 anuncios ha lanzado esa p\u00e1gina web y qu\u00e9 palabras clave ha utilizado, en el caso de que haya recurrido a la publicidad de pago.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2695\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-tutorial.png\" alt=\"spyfu-tutorial\" width=\"999\" height=\"299\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-tutorial.png 999w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-tutorial-300x90.png 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-tutorial-768x230.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p><span data-sheets-root=\"1\"><div id=\"brxe-5c527e\" class=\"brxe-block p-2 gap-15\"><div id=\"brxe-d69b57\" class=\"brxe-text-basic h3\">Descubre 6 t\u00e9cnicas sencillas (pero eficaces) para que las visitas de tu web crezcan m\u00e1s r\u00e1pido que la espuma de una cerveza mal tirada.\n<\/div><div id=\"brxe-445cc8\" class=\"brxe-text-basic\"><strong>Aunque no seas un experto en SEO<\/strong> ni puedas dedicarte mucho tiempo a esto.<\/div><div id=\"brxe-lbvkeh\" data-script-id=\"lbvkeh\" class=\"brxe-code incontent-form-html\"><style>@import url(https:\/\/fonts.bunny.net\/css?family=source-sans-pro:400,700);<\/style>\n<style>\n#_form_331_{font-size:14px;line-height:1.6;font-family:arial, helvetica, sans-serif;margin:0}#_form_331_ *{outline:0}._form_hide{display:none;visibility:hidden}._form_show{display:block;visibility:visible}#_form_331_._form-top{top:0}#_form_331_._form-bottom{bottom:0}#_form_331_._form-left{left:0}#_form_331_._form-right{right:0}#_form_331_ input[type=\"text\"],#_form_331_ input[type=\"tel\"],#_form_331_ input[type=\"date\"],#_form_331_ textarea{padding:6px;height:auto;border:#979797 1px solid;border-radius:4px;color:#000 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._form-content ._form-list-subscriptions-field ._form-subscriptions-unsubscribe-all-description{line-height:normal;margin-top:-2px}\n#_form_331_ ._submit{width:100%;font-family:\"Source Sans Pro\", Sans-serif !important;font-size:18px !important;font-weight:500 !important}#_form_331_ ._submit:hover{background-color:#04937E !important}#_form_331_ input#email{padding:3px 12px;background-color:#ffffff;border-radius:2px}#_form_331_._form{margin-top:-5px}#_form_331_ ._error._below{position:relative !important}#_form_331_ ._error._above{position:absolute !important}@media (min-width:320px) and (max-width:667px){#_form_331_ ._form_element{margin:0 0 0px}}<\/style>\n<form method=\"POST\" action=\"https:\/\/deandelafuenteromero.activehosted.com\/proc.php\" id=\"_form_331_\" class=\"_form _form_331 _inline-form  _dark\" novalidate data-styles-version=\"5\">\n  <input type=\"hidden\" name=\"u\" value=\"331\" \/>\n  <input type=\"hidden\" name=\"f\" value=\"331\" \/>\n  <input type=\"hidden\" name=\"s\" \/>\n  <input type=\"hidden\" name=\"c\" value=\"0\" \/>\n  <input type=\"hidden\" name=\"m\" value=\"0\" \/>\n  <input type=\"hidden\" name=\"act\" value=\"sub\" \/>\n  <input type=\"hidden\" name=\"v\" value=\"2\" \/>\n  <input type=\"hidden\" name=\"or\" value=\"789ef8b4693eba56cf9cd6622eca7a0e\" \/>\n  <div class=\"_form-content\">\n    <div class=\"_form_element _x74577619 _full_width \" >\n      <label for=\"email\" class=\"_form-label\">\n      <\/label>\n      <div class=\"_field-wrapper\">\n        <input type=\"text\" id=\"email\" name=\"email\" placeholder=\"Tu email...\" required\/>\n      <\/div>\n    <\/div>\n    <div class=\"_form_element _x87696446 _full_width \" >\n      <fieldset class=\"_form-fieldset\">\n        <div class=\"_row\">\n          <legend for=\"field[15][]\" class=\"_form-label\">\n          <\/legend>\n        <\/div>\n        <input data-autofill=\"false\" type=\"hidden\" id=\"field[15][]\" name=\"field[15][]\" value=\"~|\">\n        <div class=\"_row _checkbox-radio\">\n          <input id=\"field_15He le\u00eddo y acepto la pol\u00edtica de privacidad\" type=\"checkbox\" name=\"field[15][]\"\n          value=\"He le\u00eddo y acepto la pol\u00edtica de privacidad\"                                                                                 required                                >\n          <span>\n            <label for=\"field_15He le\u00eddo y acepto la pol\u00edtica de privacidad\">\n              He le\u00eddo y acepto la pol\u00edtica de privacidad<span class=\"field-required\">\n              *\n            <\/span>\n          <\/label>\n        <\/span>\n      <\/div>\n    <\/fieldset>\n  <\/div>\n  <div class=\"_form_element _x09639014 _full_width \" >\n    <input type=\"hidden\" name=\"field[121]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x64811239 _full_width \" >\n    <input type=\"hidden\" name=\"field[122]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x58860354 _full_width \" >\n    <input type=\"hidden\" name=\"field[123]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x23331849 _full_width \" >\n    <input type=\"hidden\" name=\"field[125]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x72046679 _full_width \" >\n    <input type=\"hidden\" name=\"field[126]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x41336277 _full_width \" >\n    <input type=\"hidden\" name=\"field[127]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_button-wrapper _full_width\">\n    <button id=\"_form_331_submit\" class=\"_submit\" type=\"submit\">\n      Ap\u00fantate aqu\u00ed\n    <\/button>\n  <\/div>\n  <div class=\"_clear-element\">\n  <\/div>\n<\/div>\n<div class=\"_form-thank-you\" style=\"display:none;\">\n<\/div>\n<\/form><script>\nwindow.cfields = {\"15\":\"poltica_privacidad\",\"121\":\"utm_campaign\",\"122\":\"utm_source\",\"123\":\"utm_medium\",\"125\":\"utm_content\",\"126\":\"utm_adset\",\"127\":\"utm_ad\"};\nwindow._show_thank_you = function(id, message, trackcmp_url, email) {\n    var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');\n    form.querySelector('._form-content').style.display = 'none';\n    thank_you.innerHTML = message;\n    thank_you.style.display = 'block';\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._show_unsubscribe = function(id, message, trackcmp_url, email) {\n    var form = document.getElementById('_form_' + id + '_'), unsub = form.querySelector('._form-thank-you');\n    var branding = form.querySelector('._form-branding');\n    if (branding) {\n        branding.style.display = 'none';\n    }\n    form.querySelector('._form-content').style.display = 'none';\n    unsub.style.display = 'block';\n    form.insertAdjacentHTML('afterend', message)\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._show_error = function(id, message, html) {\n    var form = document.getElementById('_form_' + id + '_'),\n        err = document.createElement('div'),\n        button = form.querySelector('button[type=\"submit\"]'),\n        old_error = form.querySelector('._form_error');\n    if (old_error) old_error.parentNode.removeChild(old_error);\n    err.innerHTML = message;\n    err.className = '_error-inner _form_error _no_arrow';\n    var wrapper = document.createElement('div');\n    wrapper.className = '_form-inner _show_be_error';\n    wrapper.appendChild(err);\n    button.parentNode.insertBefore(wrapper, button);\n    var submitButton = form.querySelector('[id^=\"_form\"][id$=\"_submit\"]');\n    submitButton.disabled = false;\n    submitButton.classList.remove('processing');\n    if (html) {\n        var div = document.createElement('div');\n        div.className = '_error-html';\n        div.innerHTML = html;\n        err.appendChild(div);\n    }\n};\nwindow._show_pc_confirmation = function(id, header, detail, show, email) {\n    var form = document.getElementById('_form_' + id + '_'), pc_confirmation = form.querySelector('._form-pc-confirmation');\n    if (pc_confirmation.style.display === 'none') {\n        form.querySelector('._form-content').style.display = 'none';\n        pc_confirmation.innerHTML = \"<div class='_form-title'>\" + header + \"<\/div>\" + \"<p>\" + detail + \"<\/p>\" +\n        \"<button class='_submit' id='hideButton'>Administrar preferencias<\/button>\";\n        pc_confirmation.style.display = 'block';\n        var mp = document.querySelector('input[name=\"mp\"]');\n        mp.value = '0';\n    } else {\n        form.querySelector('._form-content').style.display = 'inline';\n        pc_confirmation.style.display = 'none';\n    }\n\n    var hideButton = document.getElementById('hideButton');\n    \/\/ Add event listener to the button\n    hideButton.addEventListener('click', function() {\n        var submitButton = document.querySelector('#_form_331_submit');\n        submitButton.disabled = false;\n        submitButton.classList.remove('processing');\n        var mp = document.querySelector('input[name=\"mp\"]');\n        mp.value = '1';\n        const cacheBuster = new URL(window.location.href);\n        cacheBuster.searchParams.set('v', new Date().getTime());\n        window.location.href = cacheBuster.toString();\n    });\n\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._load_script = function(url, callback, isSubmit) {\n    var head = document.querySelector('head'), script = document.createElement('script'), r = false;\n    var submitButton = document.querySelector('#_form_331_submit');\n    script.charset = 'utf-8';\n    script.src = url;\n    if (callback) {\n        script.onload = script.onreadystatechange = function() {\n            if (!r && (!this.readyState || this.readyState == 'complete')) {\n                r = true;\n                callback();\n            }\n        };\n    }\n    script.onerror = function() {\n        if (isSubmit) {\n            if (script.src.length > 10000) {\n                _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Acorta tus respuestas y vuelve a intentarlo.\");\n            } else {\n                _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Vuelve a intentarlo.\");\n            }\n            submitButton.disabled = false;\n            submitButton.classList.remove('processing');\n        }\n    }\n\n    head.appendChild(script);\n};\n(function() {\n    var iti;\n    if (window.location.search.search(\"excludeform\") !== -1) return false;\n    var getCookie = function(name) {\n        var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));\n        return match ? match[2] : null;\n    }\n    var setCookie = function(name, value) {\n        var now = new Date();\n        var time = now.getTime();\n        var expireTime = time + 1000 * 60 * 60 * 24 * 365;\n        now.setTime(expireTime);\n        document.cookie = name + '=' + value + '; expires=' + now + ';path=\/; Secure; SameSite=Lax;';\n    }\n    var addEvent = function(element, event, func) {\n        if (element.addEventListener) {\n            element.addEventListener(event, func);\n        } else {\n            var oldFunc = element['on' + event];\n            element['on' + event] = function() {\n                oldFunc.apply(this, arguments);\n                func.apply(this, arguments);\n            };\n        }\n    }\n    var _removed = false;\n        var form_to_submit = document.getElementById('_form_331_');\n    var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;\n\n    var getUrlParam = function(name) {\n        if (name.toLowerCase() !== 'email') {\n            var params = new URLSearchParams(window.location.search);\n            return params.get(name) || false;\n        }\n        \/\/ email is a special case because a plus is valid in the email address\n        var qString = window.location.search;\n        if (!qString) {\n            return false;\n        }\n        var parameters = qString.substr(1).split('&');\n        for (var i = 0; i < parameters.length; i++) {\n            var parameter = parameters[i].split('=');\n            if (parameter[0].toLowerCase() === 'email') {\n                return parameter[1] === undefined ? true : decodeURIComponent(parameter[1]);\n            }\n        }\n        return false;\n    };\n\n    var acctDateFormat = \"%d\/%m\/%Y\";\n    var getNormalizedDate = function(date, acctFormat) {\n        var decodedDate = decodeURIComponent(date);\n        if (acctFormat && acctFormat.match(\/(%d|%e).*%m\/gi) !== null) {\n            return decodedDate.replace(\/(\\d{2}).*(\\d{2}).*(\\d{4})\/g, '$3-$2-$1');\n        } else if (Date.parse(decodedDate)) {\n            var dateObj = new Date(decodedDate);\n            var year = dateObj.getFullYear();\n            var month = dateObj.getMonth() + 1;\n            var day = dateObj.getDate();\n            return `${year}-${month < 10 ? `0${month}` : month}-${day < 10 ? `0${day}` : day}`;\n        }\n        return false;\n    };\n\n    var getNormalizedTime = function(time) {\n        var hour, minutes;\n        var decodedTime = decodeURIComponent(time);\n        var timeParts = Array.from(decodedTime.matchAll(\/(\\d{1,2}):(\\d{1,2})\\W*([AaPp][Mm])?\/gm))[0];\n        if (timeParts[3]) { \/\/ 12 hour format\n            var isPM = timeParts[3].toLowerCase() === 'pm';\n            if (isPM) {\n                hour = parseInt(timeParts[1]) === 12 ? '12' : `${parseInt(timeParts[1]) + 12}`;\n            } else {\n                hour = parseInt(timeParts[1]) === 12 ? '0' : timeParts[1];\n            }\n        } else { \/\/ 24 hour format\n            hour = timeParts[1];\n        }\n        var normalizedHour = parseInt(hour) < 10 ? `0${parseInt(hour)}` : hour;\n        var minutes = timeParts[2];\n        return `${normalizedHour}:${minutes}`;\n    };\n\n    for (var i = 0; i < allInputs.length; i++) {\n        var regexStr = \"field\\\\[(\\\\d+)\\\\]\";\n        var results = new RegExp(regexStr).exec(allInputs[i].name);\n        if (results != undefined) {\n            allInputs[i].dataset.name = allInputs[i].name.match(\/\\[time\\]$\/)\n                ? `${window.cfields[results[1]]}_time`\n                : window.cfields[results[1]];\n        } else {\n            allInputs[i].dataset.name = allInputs[i].name;\n        }\n        var fieldVal = getUrlParam(allInputs[i].dataset.name);\n\n        if (fieldVal) {\n            if (allInputs[i].dataset.autofill === \"false\") {\n                continue;\n            }\n            if (allInputs[i].type == \"radio\" || allInputs[i].type == \"checkbox\") {\n                if (allInputs[i].value == fieldVal) {\n                    allInputs[i].checked = true;\n                }\n            } else if (allInputs[i].type == \"date\") {\n                allInputs[i].value = getNormalizedDate(fieldVal, acctDateFormat);\n            } else if (allInputs[i].type == \"time\") {\n                allInputs[i].value = getNormalizedTime(fieldVal);\n            } else {\n                allInputs[i].value = fieldVal;\n            }\n        }\n    }\n\n    var remove_tooltips = function() {\n        for (var i = 0; i < tooltips.length; i++) {\n            tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);\n        }\n        tooltips = [];\n    };\n    var remove_tooltip = function(elem) {\n        for (var i = 0; i < tooltips.length; i++) {\n            if (tooltips[i].elem === elem) {\n                tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);\n                tooltips.splice(i, 1);\n                return;\n            }\n        }\n    };\n    var create_tooltip = function(elem, text) {\n        var tooltip = document.createElement('div'),\n            arrow = document.createElement('div'),\n            inner = document.createElement('div'), new_tooltip = {};\n        if (elem.type != 'radio' && (elem.type != 'checkbox' || elem.name === 'sms_consent')) {\n            tooltip.className = '_error';\n            arrow.className = '_error-arrow';\n            inner.className = '_error-inner';\n            inner.innerHTML = text;\n            tooltip.appendChild(arrow);\n            tooltip.appendChild(inner);\n            elem.parentNode.appendChild(tooltip);\n        } else {\n            tooltip.className = '_error-inner _no_arrow';\n            tooltip.innerHTML = text;\n            elem.parentNode.insertBefore(tooltip, elem);\n            new_tooltip.no_arrow = true;\n        }\n        new_tooltip.tip = tooltip;\n        new_tooltip.elem = elem;\n        tooltips.push(new_tooltip);\n        return new_tooltip;\n    };\n    var resize_tooltip = function(tooltip) {\n        var rect = tooltip.elem.getBoundingClientRect();\n        var doc = document.documentElement,\n            scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop)  - (doc.clientTop || 0));\n        if (scrollPosition < 40) {\n            tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _below';\n        } else {\n            tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _above';\n        }\n    };\n    var resize_tooltips = function() {\n        if (_removed) return;\n        for (var i = 0; i < tooltips.length; i++) {\n            if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);\n        }\n    };\n    var validate_field = function(elem, remove) {\n        var tooltip = null, value = elem.value, no_error = true;\n        remove ? remove_tooltip(elem) : false;\n        if (elem.type != 'checkbox') elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');\n        if (elem.getAttribute('required') !== null) {\n            if (elem.type == 'radio' || (elem.type == 'checkbox' && \/any\/.test(elem.className))) {\n                var elems = form_to_submit.elements[elem.name];\n                if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {\n                    no_error = elem.checked;\n                }\n                else {\n                    no_error = false;\n                    for (var i = 0; i < elems.length; i++) {\n                        if (elems[i].checked) no_error = true;\n                    }\n                }\n                if (!no_error) {\n                    tooltip = create_tooltip(elem, \"Seleccione una opci\u00f3n.\");\n                }\n            } else if (elem.type =='checkbox') {\n                var elems = form_to_submit.elements[elem.name], found = false, err = [];\n                no_error = true;\n                for (var i = 0; i < elems.length; i++) {\n                    if (elems[i].getAttribute('required') === null) continue;\n                    if (!found && elems[i] !== elem) return true;\n                    found = true;\n                    elems[i].className = elems[i].className.replace(\/ ?_has_error ?\/g, '');\n                    if (!elems[i].checked) {\n                        no_error = false;\n                        elems[i].className = elems[i].className + ' _has_error';\n                        err.push(\"Es necesario verificar %s\".replace(\"%s\", elems[i].value));\n                    }\n                }\n                if (!no_error) {\n                    tooltip = create_tooltip(elem, err.join('<br\/>'));\n                }\n            } else if (elem.tagName == 'SELECT') {\n                var selected = true;\n                if (elem.multiple) {\n                    selected = false;\n                    for (var i = 0; i < elem.options.length; i++) {\n                        if (elem.options[i].selected) {\n                            selected = true;\n                            break;\n                        }\n                    }\n                } else {\n                    for (var i = 0; i < elem.options.length; i++) {\n                        if (elem.options[i].selected\n                            && (!elem.options[i].value\n                            || (elem.options[i].value.match(\/\\n\/g)))\n                        ) {\n                            selected = false;\n                        }\n                    }\n                }\n                if (!selected) {\n                    elem.className = elem.className + ' _has_error';\n                    no_error = false;\n                    tooltip = create_tooltip(elem, \"Seleccione una opci\u00f3n.\");\n                }\n            } else if (value === undefined || value === null || value === '') {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Este campo es obligatorio.\");\n            }\n        }\n        if (no_error && elem.name == 'email') {\n            if (!value.match(\/^[\\+_a-z0-9-'&=]+(\\.[\\+_a-z0-9-']+)*@[a-z0-9-]+(\\.[a-z0-9-]+)*(\\.[a-z]{2,})$\/i)) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Introduzca una direcci\u00f3n de correo electr\u00f3nico v\u00e1lida.\");\n            }\n        }\n        if (no_error && (elem.id == 'phone')) {\n            if (elem.value.trim() && typeof iti != 'undefined' && !iti.isValidNumber()) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Ingresa un n\u00famero de tel\u00e9fono v\u00e1lido.\");\n            }\n        }\n        if (no_error && \/date_field\/.test(elem.className)) {\n            if (!value.match(\/^\\d\\d\\d\\d-\\d\\d-\\d\\d$\/)) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Introduzca una fecha v\u00e1lida.\");\n            }\n        }\n\n        if (no_error && elem.name === 'sms_consent') {\n            const elemShouldBeChecked = (!!elem.attributes.required && !elem.checked);\n            if (elemShouldBeChecked) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Marca esta casilla para continuar\");\n            } else {\n                elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');\n            }\n        }\n        tooltip ? resize_tooltip(tooltip) : false;\n        return no_error;\n    };\n    var needs_validate = function(el) {\n        if(el.getAttribute('required') !== null){\n            return true;\n        }\n        if((el.name === 'email' || el.id === 'phone') && el.value !== \"\"){\n            return true;\n        }\n\n        return false;\n    };\n    var validate_form = function(e) {\n        var err = form_to_submit.querySelector('._form_error'), no_error = true;\n        if (!submitted) {\n            submitted = true;\n            for (var i = 0, len = allInputs.length; i < len; i++) {\n                var input = allInputs[i];\n                if (needs_validate(input)) {\n                    if (input.type == 'text' || input.type == 'number' || input.type == 'time' || input.type == 'tel') {\n                        addEvent(input, 'blur', function() {\n                            this.value = this.value.trim();\n                            validate_field(this, true);\n                        });\n                        addEvent(input, 'input', function() {\n                            validate_field(this, true);\n                        });\n                    } else if (input.type == 'radio' || input.type == 'checkbox') {\n                        (function(el) {\n                            function getElementsArray(name){\n                                const value =  form_to_submit.elements[name];\n                                if (Array.isArray(value)){\n                                    return value;\n                                }\n                                return [value];\n                            }\n                            var radios = getElementsArray(el.name);\n                            for (var i = 0; i < radios.length; i++) {\n                                addEvent(radios[i], 'change', function() {\n                                    validate_field(el, true);\n                                });\n                            }\n                        })(input);\n                    } else if (input.tagName == 'SELECT') {\n                        addEvent(input, 'change', function() {\n                            validate_field(this, true);\n                        });\n                    } else if (input.type == 'textarea'){\n                        addEvent(input, 'input', function() {\n                            validate_field(this, true);\n                        });\n                    }\n                }\n            }\n        }\n        remove_tooltips();\n        for (var i = 0, len = allInputs.length; i < len; i++) {\n            var elem = allInputs[i];\n            if (needs_validate(elem)) {\n                if (elem.tagName.toLowerCase() !== \"select\") {\n                    elem.value = elem.value.trim();\n                }\n                validate_field(elem) ? true : no_error = false;\n            }\n        }\n        if (!no_error && e) {\n            e.preventDefault();\n        }\n        resize_tooltips();\n        return no_error;\n    };\n    addEvent(window, 'resize', resize_tooltips);\n    addEvent(window, 'scroll', resize_tooltips);\n\n    var _form_serialize = function(form){if(!form||form.nodeName!==\"FORM\"){return }var i,j,q=[];for(i=0;i<form.elements.length;i++){if(form.elements[i].name===\"\"){continue}switch(form.elements[i].nodeName){case\"INPUT\":switch(form.elements[i].type){case\"tel\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].previousSibling.querySelector('div.iti__selected-dial-code').innerText)+encodeURIComponent(\" \")+encodeURIComponent(form.elements[i].value));break;case\"text\":case\"number\":case\"date\":case\"time\":case\"hidden\":case\"password\":case\"button\":case\"reset\":case\"submit\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"checkbox\":case\"radio\":if(form.elements[i].checked){q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value))}break;case\"file\":break}break;case\"TEXTAREA\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"SELECT\":switch(form.elements[i].type){case\"select-one\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"select-multiple\":for(j=0;j<form.elements[i].options.length;j++){if(form.elements[i].options[j].selected){q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].options[j].value))}}break}break;case\"BUTTON\":switch(form.elements[i].type){case\"reset\":case\"submit\":case\"button\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break}break}}return q.join(\"&\")};\n\n    const formSupportsPost = false;\n    var form_submit = function(e) {\n\n        e.preventDefault();\n        if (validate_form()) {\n            if(form_to_submit.querySelector('input[name=\"phone\"]') && typeof iti != 'undefined') {\n                form_to_submit.querySelector('input[name=\"phone\"]').value = iti.getNumber();\n            }\n            \/\/ use this trick to get the submit button & disable it using plain javascript\n            var submitButton = e.target.querySelector('#_form_331_submit');\n            submitButton.disabled = true;\n            submitButton.classList.add('processing');\n                    var serialized = _form_serialize(document.getElementById('_form_331_')).replace(\/%0A\/g, '\\\\n');\n            var err = form_to_submit.querySelector('._form_error');\n            err ? err.parentNode.removeChild(err) : false;\n            async function submitForm() {\n                var formData = new FormData();\n                const searchParams = new URLSearchParams(serialized);\n                searchParams.forEach((value, key) => {\n                    if (key !== 'hideButton') {\n                        formData.append(key, value);\n                    }\n                });\n                let request = {\n                    headers: {\n                        \"Accept\": \"application\/json\"\n                    },\n                    body: formData,\n                    method: \"POST\"\n                };\n\n                let pageUrlParams = new URLSearchParams(window.location.search);\n                if (pageUrlParams.has('t')) {\n                    request.headers.Authorization = 'Bearer ' + pageUrlParams.get('t');\n                }\n                const response = await fetch('https:\/\/deandelafuenteromero.activehosted.com\/proc.php?jsonp=true', request);\n\n                return response.json();\n            }\n            if (formSupportsPost) {\n                submitForm().then((data) => {\n                    eval(data.js);\n                }).catch(() => {\n                    _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Vuelve a intentarlo.\");\n                });\n            } else {\n                _load_script('https:\/\/deandelafuenteromero.activehosted.com\/proc.php?' + serialized + '&jsonp=true', null, true);\n            }\n        }\n        return false;\n    };\n    addEvent(form_to_submit, 'submit', form_submit);\n})();\n\n<\/script><style>\/* Texto junto al checkbox: blanco y en l\u00ednea *\/\n._form_299 ._checkbox-radio label {\n  display: inline !important;\n  margin-left: 8px !important;\n}\n\n\/* Color blanco del texto \"Verifica que eres un humano\" *\/\n._form_299 label[for=\"ls\"],\n._form_299 ._form_element label._form-label {\n  color: #ffffff !important;\n  display: inline-block;\n  font-weight: 400 !important;\n  margin-left: 8px;\n}\n\n\/* Placeholder del campo de email *\/\n#_form_299_ #email::placeholder {\n  color: #002132 !important;\n}\n\n\/* Altura del campo de email reducida *\/\n#_form_299_ #email {\n  padding: 8px 12px !important;\n  height: 40px !important;\n  font-size: 14px !important;\n  line-height: 1.2 !important;\n  margin-bottom: 16px !important;\n}\n\nlabel {\n    display: inline;\n}<\/style><\/div><\/div><\/span><\/p>\n<h3>C\u00f3mo encontrar palabras clave<\/h3>\n<p>Si lo que quieres directamente es buscar las keywords que necesitas para impulsar tu proyecto tienes que hacer click en la pesta\u00f1a &#8220;<strong>Keyword Research<\/strong>&#8220;, justo encima de la barra del buscador en la que has escrito la web de tus competidores. A continuaci\u00f3n, escribe una palabra clave en la nueva barra que ha aparecido y haz click en &#8220;Enter&#8221;.<\/p>\n<p>La informaci\u00f3n que vas a recibir de esa keyword es la siguiente:<\/p>\n<ul>\n<li>B\u00fasquedas mensuales de la palabra clave.<\/li>\n<li>Clicks recibidos en los anuncios frente a las impresiones de los mismos<\/li>\n<li>Dificultad para posicionar expresada con un n\u00famero del 1 al 100. Cuanto m\u00e1s alto, m\u00e1s dif\u00edcil.<\/li>\n<li>Costo por click (CPC) de esa keyword en los anuncios de Adwords.<\/li>\n<li>Costo por mes. Dinero aproximado que podr\u00edas gastar en anuncios al mes.<\/li>\n<li>Anunciantes. Cu\u00e1ntos han utilizado esta keyword en su publicidad en los \u00faltimos 12 meses.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2696\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-keywords.png\" alt=\"spyfu-keywords\" width=\"1000\" height=\"276\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-keywords.png 1000w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-keywords-300x83.png 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-keywords-768x212.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Pero a\u00fan puedes averiguar m\u00e1s cosas acerca de esa palabra clave navegando por el resto de pesta\u00f1as. Si haces click en &#8220;Related Keywords&#8221; encontrar\u00e1s <strong>palabras clave relacionadas, muchas de ellas long tail,<\/strong> que te pueden interesar a la hora de crear contenido ya que tambi\u00e9n se muestran datos sobre ellas.<\/p>\n<p>En &#8220;Advertiser History&#8221; tendr\u00e1s el<strong> historial completo de los anuncios con mejor rendimiento<\/strong> en los que se ha utilizado esta palabra clave. No solo te puede dar ideas a la hora de lanzarte a la publicidad sino tambi\u00e9n para saber qu\u00e9 tipo de contenidos son los que llaman la atenci\u00f3n a los usuarios.<\/p>\n<p>Otra funci\u00f3n muy interesante es &#8220;SERP Analysis&#8221; ya que te permite ver las p<strong>\u00e1ginas que est\u00e1n rankeando actualmente por esa palabra clave<\/strong> y datos como la fuerza de dominio de esos sitios y los clicks que reciben.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2697\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-competencia.png\" alt=\"spyfu-competencia\" width=\"722\" height=\"363\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-competencia.png 722w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/10\/spyfu-competencia-300x151.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<h3>Pelea con tus rivales<\/h3>\n<p>Por \u00faltimo, Spyfu tiene una opci\u00f3n muy interesante en forma de gr\u00e1fico en el que compara tu sitio web con los de uno o dos competidores en base a las palabras clave usadas. Para ello, tienes que hacer click en la pesta\u00f1a superior &#8220;SEO Research&#8221; y despu\u00e9s en &#8220;Kombat&#8221;. En las barras de b\u00fasqueda pon tu p\u00e1gina web y las de dos de tus competidores y dale a &#8220;Fight&#8221;.<\/p>\n<p>Obtendr\u00e1s un gr\u00e1fico en forma de c\u00edrculos superpuestos, Moviendo el cursor por encima de ellos sabr\u00e1s cu\u00e1ntas keywords \u00fanicas posiciona cada p\u00e1gina web y cu\u00e1ntas comparten entre ellos. Haciendo click en cada c\u00edrculo ver\u00e1s el listado de palabras claves de cada dominio.<\/p>\n<h2>Para finalizar<\/h2>\n<p>Spyfu tiene muchas otras opciones interesantes para explorar a coste cero aunque, por supuesto, tiene sus limitaciones como, por ejemplo, en el n\u00famero de palabras clave que puedes analizar o las descargas de informes con todos los datos obtenidos.<\/p>\n<p>Aunque es una buena herramienta, te recomendamos aprovechar que puedes <a href=\"https:\/\/dinorank.com\/#precios\" target=\"_blank\" rel=\"noopener noreferrer\">probar DinoRANK de forma gratuita<\/a> gracias a su plan inicial y comprobar que no solo realiza las funciones de Spyfu sino muchas otras, algunas de ellas novedosas en este tipo de plataformas. De esta forma podr\u00e1s comparar ambas herramientas y decidir por cu\u00e1l de ellas te merece pagar una suscripci\u00f3n.<\/p>\n<p>A la hora de escoger una herramienta para trabajar el SEO de tus proyectos web, lo mejor es encontrar aquella que te ofrezca funciones variadas por un precio asequible y la mejor calidad en sus servicios. An\u00edmate a probarlas y a comparar para poder tomar la mejor decisi\u00f3n para ti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un buen trabajo de keyword research es por donde deber\u00eda comenzar cualquier estrategia de SEO ya que supone pr\u00e1cticamente toda la base sobre la que se van a asentar la mayor\u00eda del resto de t\u00e9cnicas de posicionamiento web. Existen muchas herramientas en el mercado enfocada a la investigaci\u00f3n de palabras clave y hoy queremos hablarte [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutoriales-herramientas-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/2686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/comments?post=2686"}],"version-history":[{"count":1,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/2686\/revisions"}],"predecessor-version":[{"id":29693,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/2686\/revisions\/29693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/media\/2794"}],"wp:attachment":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/media?parent=2686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/categories?post=2686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/tags?post=2686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}