{"id":2868,"date":"2020-11-20T09:29:09","date_gmt":"2020-11-20T08:29:09","guid":{"rendered":"https:\/\/dinorank.com\/blog\/?p=2868"},"modified":"2025-05-28T13:12:10","modified_gmt":"2025-05-28T11:12:10","slug":"que-es-pogo-sticking-y-como-aplica-a-la-intencion-de-busqueda","status":"publish","type":"post","link":"https:\/\/dinorank.com\/blog\/que-es-pogo-sticking\/","title":{"rendered":"Qu\u00e9 es Pogo Sticking y c\u00f3mo aplica a la intenci\u00f3n de busqueda"},"content":{"rendered":"<p>Pr\u00e1cticamente todos podr\u00edamos decir cu\u00e1les son los principales factores de posicionamiento aunque eso no quiere decir ni que sean los \u00fanicos ni que no tengamos que atender a otros, aunque sean secundarios. Uno de estos factores que a veces quedan olvidados es el Pogo Sticking.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=B9tVwMgySPQ&amp;t=12s\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2951 size-large\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Que-es-el-Pogo-Sticking-y-como-aplica-a-la-intencion-de-busqueda-1024x559.jpg\" alt=\"pogosticking e intenci\u00f3n de b\u00fasqueda\" width=\"770\" height=\"420\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Que-es-el-Pogo-Sticking-y-como-aplica-a-la-intencion-de-busqueda-1024x559.jpg 1024w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Que-es-el-Pogo-Sticking-y-como-aplica-a-la-intencion-de-busqueda-300x164.jpg 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Que-es-el-Pogo-Sticking-y-como-aplica-a-la-intencion-de-busqueda-768x419.jpg 768w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/Que-es-el-Pogo-Sticking-y-como-aplica-a-la-intencion-de-busqueda.jpg 1100w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>En este post <strong>vamos a explicar qu\u00e9 es el Pogo Sticking aplicado al SEO<\/strong> para que tengas claro este concepto y puedas incluirlo en tus estrategias de posicionamiento a partir de ahora. Sigue leyendo y no te pierdas nada.<\/p>\n<h2>Qu\u00e9 es el Pogo Sticking<\/h2>\n<p>El Pogo Sticking es <strong>la cantidad de veces que un usuario que ha llegado a tu web desde las SERPs y est\u00e1 navegando por ella retrocede a los resultados de b\u00fasqueda para hacer click en otra p\u00e1gina<\/strong>.<\/p>\n<p>Cada vez que el usuario retrocede a las SERPs para acceder a otra p\u00e1gina web se considera Pogo Sticking y sirve para que Google vaya adjudicando una determinada puntuaci\u00f3n a esos dominios desde los que el usuario vuelve hacia atr\u00e1s. Esta puntuaci\u00f3n ayuda al gran buscador a reorganizar las posiciones para esa b\u00fasqueda concreta.<\/p>\n<p><iframe title=\"\ud83d\udea8 Qu\u00e9 es POGO STICKING y su importancia en el SEO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B9tVwMgySPQ?start=12&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>No hay que confundir el Pogo Sticking con el porcentaje de rebote<\/strong>, ya que \u00e9ste no tiene por qu\u00e9 ser negativo siempre que el usuario no &#8220;rebote&#8221; de nuevo a los resultados de b\u00fasqueda. Salir de una web para consultar el email no es Pogo Sticking. Salir de una web para volver a las SERPs s\u00ed lo es.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2871\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/que-es-pogo-sticking.jpg\" alt=\"que-es-pogo-sticking\" width=\"1000\" height=\"358\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/que-es-pogo-sticking.jpg 1000w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/que-es-pogo-sticking-300x107.jpg 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/que-es-pogo-sticking-768x275.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>C\u00f3mo relaciona el Pogo Sticking a la intenci\u00f3n de b\u00fasqueda del usuario<\/h2>\n<p>El Pogo Sticking es una de las mejores formas para<strong> saber si un resultado de Google satisface la intenci\u00f3n de b\u00fasqueda del usuario<\/strong>. Cuanto m\u00e1s se produzca esta acci\u00f3n en tu sitio web, m\u00e1s razones tendr\u00e1 Google para pensar que tu contenido no es del agrado de los usuarios.<\/p>\n<p>Por ello, siempre tienes que pensar en <strong>c\u00f3mo mejorar tu dominio para satisfacer al usuario en su experiencia de b\u00fasqueda y evitar el Pogo Sticking.<\/strong> Como ya sabr\u00e1s, lo que te interesa es que el usuario permanezca en tu p\u00e1gina el m\u00e1ximo tiempo posible y eso lo consigues creando contenido de calidad que responda a la intenci\u00f3n de b\u00fasqueda y haciendo la navegaci\u00f3n lo m\u00e1s c\u00f3moda posible como, por ejemplo, reduciendo la velocidad de carga.<\/p>\n<p><span data-sheets-root=\"1\"><div id=\"brxe-5c527e\" class=\"brxe-block p-2 gap-15\"><div id=\"brxe-d69b57\" class=\"brxe-text-basic h3\">Descubre 6 t\u00e9cnicas sencillas (pero eficaces) para que las visitas de tu web crezcan m\u00e1s r\u00e1pido que la espuma de una cerveza mal tirada.\n<\/div><div 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label{display:flex;align-items:flex-start;justify-content:flex-start;margin-bottom:0.8571428571em}#_form_331_._inline-form ._form-content ._form-list-subscriptions-field label:last-child{margin-bottom:0}#_form_331_._inline-form ._form-content ._form-list-subscriptions-field input{margin:0;margin-right:8px}#_form_331_._inline-form ._form-content ._form-list-subscriptions-field ._form-checkbox-option-label{display:block;font-weight:400;margin-top:-4px}#_form_331_._inline-form ._form-content ._form-list-subscriptions-field ._form-checkbox-option-label-with-description{display:block;font-weight:700;margin-top:-4px}#_form_331_._inline-form ._form-content ._form-list-subscriptions-field ._form-checkbox-option-description{margin:0;font-size:0.8571428571em}#_form_331_._inline-form ._form-content ._form-list-subscriptions-field ._form-subscriptions-unsubscribe-all-description{line-height:normal;margin-top:-2px}\n#_form_331_ ._submit{width:100%;font-family:\"Source Sans Pro\", Sans-serif 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name=\"v\" value=\"2\" \/>\n  <input type=\"hidden\" name=\"or\" value=\"789ef8b4693eba56cf9cd6622eca7a0e\" \/>\n  <div class=\"_form-content\">\n    <div class=\"_form_element _x74577619 _full_width \" >\n      <label for=\"email\" class=\"_form-label\">\n      <\/label>\n      <div class=\"_field-wrapper\">\n        <input type=\"text\" id=\"email\" name=\"email\" placeholder=\"Tu email...\" required\/>\n      <\/div>\n    <\/div>\n    <div class=\"_form_element _x87696446 _full_width \" >\n      <fieldset class=\"_form-fieldset\">\n        <div class=\"_row\">\n          <legend for=\"field[15][]\" class=\"_form-label\">\n          <\/legend>\n        <\/div>\n        <input data-autofill=\"false\" type=\"hidden\" id=\"field[15][]\" name=\"field[15][]\" value=\"~|\">\n        <div class=\"_row _checkbox-radio\">\n          <input id=\"field_15He le\u00eddo y acepto la pol\u00edtica de privacidad\" type=\"checkbox\" name=\"field[15][]\"\n          value=\"He le\u00eddo y acepto la pol\u00edtica de privacidad\"                                                                                 required                                >\n          <span>\n            <label for=\"field_15He le\u00eddo y acepto la pol\u00edtica de privacidad\">\n              He le\u00eddo y acepto la pol\u00edtica de privacidad<span class=\"field-required\">\n              *\n            <\/span>\n          <\/label>\n        <\/span>\n      <\/div>\n    <\/fieldset>\n  <\/div>\n  <div class=\"_form_element _x09639014 _full_width \" >\n    <input type=\"hidden\" name=\"field[121]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x64811239 _full_width \" >\n    <input type=\"hidden\" name=\"field[122]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x58860354 _full_width \" >\n    <input type=\"hidden\" name=\"field[123]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x23331849 _full_width \" >\n    <input type=\"hidden\" name=\"field[125]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x72046679 _full_width \" >\n    <input type=\"hidden\" name=\"field[126]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_form_element _x41336277 _full_width \" >\n    <input type=\"hidden\" name=\"field[127]\" value=\"\" \/>\n  <\/div>\n  <div class=\"_button-wrapper _full_width\">\n    <button id=\"_form_331_submit\" class=\"_submit\" type=\"submit\">\n      Ap\u00fantate aqu\u00ed\n    <\/button>\n  <\/div>\n  <div class=\"_clear-element\">\n  <\/div>\n<\/div>\n<div class=\"_form-thank-you\" style=\"display:none;\">\n<\/div>\n<\/form><script>\nwindow.cfields = {\"15\":\"poltica_privacidad\",\"121\":\"utm_campaign\",\"122\":\"utm_source\",\"123\":\"utm_medium\",\"125\":\"utm_content\",\"126\":\"utm_adset\",\"127\":\"utm_ad\"};\nwindow._show_thank_you = function(id, message, trackcmp_url, email) {\n    var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');\n    form.querySelector('._form-content').style.display = 'none';\n    thank_you.innerHTML = message;\n    thank_you.style.display = 'block';\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._show_unsubscribe = function(id, message, trackcmp_url, email) {\n    var form = document.getElementById('_form_' + id + '_'), unsub = form.querySelector('._form-thank-you');\n    var branding = form.querySelector('._form-branding');\n    if (branding) {\n        branding.style.display = 'none';\n    }\n    form.querySelector('._form-content').style.display = 'none';\n    unsub.style.display = 'block';\n    form.insertAdjacentHTML('afterend', message)\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._show_error = function(id, message, html) {\n    var form = document.getElementById('_form_' + id + '_'),\n        err = document.createElement('div'),\n        button = form.querySelector('button[type=\"submit\"]'),\n        old_error = form.querySelector('._form_error');\n    if (old_error) old_error.parentNode.removeChild(old_error);\n    err.innerHTML = message;\n    err.className = '_error-inner _form_error _no_arrow';\n    var wrapper = document.createElement('div');\n    wrapper.className = '_form-inner _show_be_error';\n    wrapper.appendChild(err);\n    button.parentNode.insertBefore(wrapper, button);\n    var submitButton = form.querySelector('[id^=\"_form\"][id$=\"_submit\"]');\n    submitButton.disabled = false;\n    submitButton.classList.remove('processing');\n    if (html) {\n        var div = document.createElement('div');\n        div.className = '_error-html';\n        div.innerHTML = html;\n        err.appendChild(div);\n    }\n};\nwindow._show_pc_confirmation = function(id, header, detail, show, email) {\n    var form = document.getElementById('_form_' + id + '_'), pc_confirmation = form.querySelector('._form-pc-confirmation');\n    if (pc_confirmation.style.display === 'none') {\n        form.querySelector('._form-content').style.display = 'none';\n        pc_confirmation.innerHTML = \"<div class='_form-title'>\" + header + \"<\/div>\" + \"<p>\" + detail + \"<\/p>\" +\n        \"<button class='_submit' id='hideButton'>Administrar preferencias<\/button>\";\n        pc_confirmation.style.display = 'block';\n        var mp = document.querySelector('input[name=\"mp\"]');\n        mp.value = '0';\n    } else {\n        form.querySelector('._form-content').style.display = 'inline';\n        pc_confirmation.style.display = 'none';\n    }\n\n    var hideButton = document.getElementById('hideButton');\n    \/\/ Add event listener to the button\n    hideButton.addEventListener('click', function() {\n        var submitButton = document.querySelector('#_form_331_submit');\n        submitButton.disabled = false;\n        submitButton.classList.remove('processing');\n        var mp = document.querySelector('input[name=\"mp\"]');\n        mp.value = '1';\n        const cacheBuster = new URL(window.location.href);\n        cacheBuster.searchParams.set('v', new Date().getTime());\n        window.location.href = cacheBuster.toString();\n    });\n\n    const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;\n    var visitorObject = window[vgoAlias];\n    if (email && typeof visitorObject !== 'undefined') {\n        visitorObject('setEmail', email);\n        visitorObject('update');\n    } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\n        \/\/ Site tracking URL to use after inline form submission.\n        _load_script(trackcmp_url);\n    }\n    if (typeof window._form_callback !== 'undefined') window._form_callback(id);\n};\nwindow._load_script = function(url, callback, isSubmit) {\n    var head = document.querySelector('head'), script = document.createElement('script'), r = false;\n    var submitButton = document.querySelector('#_form_331_submit');\n    script.charset = 'utf-8';\n    script.src = url;\n    if (callback) {\n        script.onload = script.onreadystatechange = function() {\n            if (!r && (!this.readyState || this.readyState == 'complete')) {\n                r = true;\n                callback();\n            }\n        };\n    }\n    script.onerror = function() {\n        if (isSubmit) {\n            if (script.src.length > 10000) {\n                _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Acorta tus respuestas y vuelve a intentarlo.\");\n            } else {\n                _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Vuelve a intentarlo.\");\n            }\n            submitButton.disabled = false;\n            submitButton.classList.remove('processing');\n        }\n    }\n\n    head.appendChild(script);\n};\n(function() {\n    var iti;\n    if (window.location.search.search(\"excludeform\") !== -1) return false;\n    var getCookie = function(name) {\n        var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));\n        return match ? match[2] : null;\n    }\n    var setCookie = function(name, value) {\n        var now = new Date();\n        var time = now.getTime();\n        var expireTime = time + 1000 * 60 * 60 * 24 * 365;\n        now.setTime(expireTime);\n        document.cookie = name + '=' + value + '; expires=' + now + ';path=\/; Secure; SameSite=Lax;';\n    }\n    var addEvent = function(element, event, func) {\n        if (element.addEventListener) {\n            element.addEventListener(event, func);\n        } else {\n            var oldFunc = element['on' + event];\n            element['on' + event] = function() {\n                oldFunc.apply(this, arguments);\n                func.apply(this, arguments);\n            };\n        }\n    }\n    var _removed = false;\n        var form_to_submit = document.getElementById('_form_331_');\n    var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;\n\n    var getUrlParam = function(name) {\n        if (name.toLowerCase() !== 'email') {\n            var params = new URLSearchParams(window.location.search);\n            return params.get(name) || false;\n        }\n        \/\/ email is a special case because a plus is valid in the email address\n        var qString = window.location.search;\n        if (!qString) {\n            return false;\n        }\n        var parameters = qString.substr(1).split('&');\n        for (var i = 0; i < parameters.length; i++) {\n            var parameter = parameters[i].split('=');\n            if (parameter[0].toLowerCase() === 'email') {\n                return parameter[1] === undefined ? true : decodeURIComponent(parameter[1]);\n            }\n        }\n        return false;\n    };\n\n    var acctDateFormat = \"%d\/%m\/%Y\";\n    var getNormalizedDate = function(date, acctFormat) {\n        var decodedDate = decodeURIComponent(date);\n        if (acctFormat && acctFormat.match(\/(%d|%e).*%m\/gi) !== null) {\n            return decodedDate.replace(\/(\\d{2}).*(\\d{2}).*(\\d{4})\/g, '$3-$2-$1');\n        } else if (Date.parse(decodedDate)) {\n            var dateObj = new Date(decodedDate);\n            var year = dateObj.getFullYear();\n            var month = dateObj.getMonth() + 1;\n            var day = dateObj.getDate();\n            return `${year}-${month < 10 ? `0${month}` : month}-${day < 10 ? `0${day}` : day}`;\n        }\n        return false;\n    };\n\n    var getNormalizedTime = function(time) {\n        var hour, minutes;\n        var decodedTime = decodeURIComponent(time);\n        var timeParts = Array.from(decodedTime.matchAll(\/(\\d{1,2}):(\\d{1,2})\\W*([AaPp][Mm])?\/gm))[0];\n        if (timeParts[3]) { \/\/ 12 hour format\n            var isPM = timeParts[3].toLowerCase() === 'pm';\n            if (isPM) {\n                hour = parseInt(timeParts[1]) === 12 ? '12' : `${parseInt(timeParts[1]) + 12}`;\n            } else {\n                hour = parseInt(timeParts[1]) === 12 ? '0' : timeParts[1];\n            }\n        } else { \/\/ 24 hour format\n            hour = timeParts[1];\n        }\n        var normalizedHour = parseInt(hour) < 10 ? `0${parseInt(hour)}` : hour;\n        var minutes = timeParts[2];\n        return `${normalizedHour}:${minutes}`;\n    };\n\n    for (var i = 0; i < allInputs.length; i++) {\n        var regexStr = \"field\\\\[(\\\\d+)\\\\]\";\n        var results = new RegExp(regexStr).exec(allInputs[i].name);\n        if (results != undefined) {\n            allInputs[i].dataset.name = allInputs[i].name.match(\/\\[time\\]$\/)\n                ? `${window.cfields[results[1]]}_time`\n                : window.cfields[results[1]];\n        } else {\n            allInputs[i].dataset.name = allInputs[i].name;\n        }\n        var fieldVal = getUrlParam(allInputs[i].dataset.name);\n\n        if (fieldVal) {\n            if (allInputs[i].dataset.autofill === \"false\") {\n                continue;\n            }\n            if (allInputs[i].type == \"radio\" || allInputs[i].type == \"checkbox\") {\n                if (allInputs[i].value == fieldVal) {\n                    allInputs[i].checked = true;\n                }\n            } else if (allInputs[i].type == \"date\") {\n                allInputs[i].value = getNormalizedDate(fieldVal, acctDateFormat);\n            } else if (allInputs[i].type == \"time\") {\n                allInputs[i].value = getNormalizedTime(fieldVal);\n            } else {\n                allInputs[i].value = fieldVal;\n            }\n        }\n    }\n\n    var remove_tooltips = function() {\n        for (var i = 0; i < tooltips.length; i++) {\n            tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);\n        }\n        tooltips = [];\n    };\n    var remove_tooltip = function(elem) {\n        for (var i = 0; i < tooltips.length; i++) {\n            if (tooltips[i].elem === elem) {\n                tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);\n                tooltips.splice(i, 1);\n                return;\n            }\n        }\n    };\n    var create_tooltip = function(elem, text) {\n        var tooltip = document.createElement('div'),\n            arrow = document.createElement('div'),\n            inner = document.createElement('div'), new_tooltip = {};\n        if (elem.type != 'radio' && (elem.type != 'checkbox' || elem.name === 'sms_consent')) {\n            tooltip.className = '_error';\n            arrow.className = '_error-arrow';\n            inner.className = '_error-inner';\n            inner.innerHTML = text;\n            tooltip.appendChild(arrow);\n            tooltip.appendChild(inner);\n            elem.parentNode.appendChild(tooltip);\n        } else {\n            tooltip.className = '_error-inner _no_arrow';\n            tooltip.innerHTML = text;\n            elem.parentNode.insertBefore(tooltip, elem);\n            new_tooltip.no_arrow = true;\n        }\n        new_tooltip.tip = tooltip;\n        new_tooltip.elem = elem;\n        tooltips.push(new_tooltip);\n        return new_tooltip;\n    };\n    var resize_tooltip = function(tooltip) {\n        var rect = tooltip.elem.getBoundingClientRect();\n        var doc = document.documentElement,\n            scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop)  - (doc.clientTop || 0));\n        if (scrollPosition < 40) {\n            tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _below';\n        } else {\n            tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _above';\n        }\n    };\n    var resize_tooltips = function() {\n        if (_removed) return;\n        for (var i = 0; i < tooltips.length; i++) {\n            if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);\n        }\n    };\n    var validate_field = function(elem, remove) {\n        var tooltip = null, value = elem.value, no_error = true;\n        remove ? remove_tooltip(elem) : false;\n        if (elem.type != 'checkbox') elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');\n        if (elem.getAttribute('required') !== null) {\n            if (elem.type == 'radio' || (elem.type == 'checkbox' && \/any\/.test(elem.className))) {\n                var elems = form_to_submit.elements[elem.name];\n                if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {\n                    no_error = elem.checked;\n                }\n                else {\n                    no_error = false;\n                    for (var i = 0; i < elems.length; i++) {\n                        if (elems[i].checked) no_error = true;\n                    }\n                }\n                if (!no_error) {\n                    tooltip = create_tooltip(elem, \"Seleccione una opci\u00f3n.\");\n                }\n            } else if (elem.type =='checkbox') {\n                var elems = form_to_submit.elements[elem.name], found = false, err = [];\n                no_error = true;\n                for (var i = 0; i < elems.length; i++) {\n                    if (elems[i].getAttribute('required') === null) continue;\n                    if (!found && elems[i] !== elem) return true;\n                    found = true;\n                    elems[i].className = elems[i].className.replace(\/ ?_has_error ?\/g, '');\n                    if (!elems[i].checked) {\n                        no_error = false;\n                        elems[i].className = elems[i].className + ' _has_error';\n                        err.push(\"Es necesario verificar %s\".replace(\"%s\", elems[i].value));\n                    }\n                }\n                if (!no_error) {\n                    tooltip = create_tooltip(elem, err.join('<br\/>'));\n                }\n            } else if (elem.tagName == 'SELECT') {\n                var selected = true;\n                if (elem.multiple) {\n                    selected = false;\n                    for (var i = 0; i < elem.options.length; i++) {\n                        if (elem.options[i].selected) {\n                            selected = true;\n                            break;\n                        }\n                    }\n                } else {\n                    for (var i = 0; i < elem.options.length; i++) {\n                        if (elem.options[i].selected\n                            && (!elem.options[i].value\n                            || (elem.options[i].value.match(\/\\n\/g)))\n                        ) {\n                            selected = false;\n                        }\n                    }\n                }\n                if (!selected) {\n                    elem.className = elem.className + ' _has_error';\n                    no_error = false;\n                    tooltip = create_tooltip(elem, \"Seleccione una opci\u00f3n.\");\n                }\n            } else if (value === undefined || value === null || value === '') {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Este campo es obligatorio.\");\n            }\n        }\n        if (no_error && elem.name == 'email') {\n            if (!value.match(\/^[\\+_a-z0-9-'&=]+(\\.[\\+_a-z0-9-']+)*@[a-z0-9-]+(\\.[a-z0-9-]+)*(\\.[a-z]{2,})$\/i)) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Introduzca una direcci\u00f3n de correo electr\u00f3nico v\u00e1lida.\");\n            }\n        }\n        if (no_error && (elem.id == 'phone')) {\n            if (elem.value.trim() && typeof iti != 'undefined' && !iti.isValidNumber()) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Ingresa un n\u00famero de tel\u00e9fono v\u00e1lido.\");\n            }\n        }\n        if (no_error && \/date_field\/.test(elem.className)) {\n            if (!value.match(\/^\\d\\d\\d\\d-\\d\\d-\\d\\d$\/)) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Introduzca una fecha v\u00e1lida.\");\n            }\n        }\n\n        if (no_error && elem.name === 'sms_consent') {\n            const elemShouldBeChecked = (!!elem.attributes.required && !elem.checked);\n            if (elemShouldBeChecked) {\n                elem.className = elem.className + ' _has_error';\n                no_error = false;\n                tooltip = create_tooltip(elem, \"Marca esta casilla para continuar\");\n            } else {\n                elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');\n            }\n        }\n        tooltip ? resize_tooltip(tooltip) : false;\n        return no_error;\n    };\n    var needs_validate = function(el) {\n        if(el.getAttribute('required') !== null){\n            return true;\n        }\n        if((el.name === 'email' || el.id === 'phone') && el.value !== \"\"){\n            return true;\n        }\n\n        return false;\n    };\n    var validate_form = function(e) {\n        var err = form_to_submit.querySelector('._form_error'), no_error = true;\n        if (!submitted) {\n            submitted = true;\n            for (var i = 0, len = allInputs.length; i < len; i++) {\n                var input = allInputs[i];\n                if (needs_validate(input)) {\n                    if (input.type == 'text' || input.type == 'number' || input.type == 'time' || input.type == 'tel') {\n                        addEvent(input, 'blur', function() {\n                            this.value = this.value.trim();\n                            validate_field(this, true);\n                        });\n                        addEvent(input, 'input', function() {\n                            validate_field(this, true);\n                        });\n                    } else if (input.type == 'radio' || input.type == 'checkbox') {\n                        (function(el) {\n                            function getElementsArray(name){\n                                const value =  form_to_submit.elements[name];\n                                if (Array.isArray(value)){\n                                    return value;\n                                }\n                                return [value];\n                            }\n                            var radios = getElementsArray(el.name);\n                            for (var i = 0; i < radios.length; i++) {\n                                addEvent(radios[i], 'change', function() {\n                                    validate_field(el, true);\n                                });\n                            }\n                        })(input);\n                    } else if (input.tagName == 'SELECT') {\n                        addEvent(input, 'change', function() {\n                            validate_field(this, true);\n                        });\n                    } else if (input.type == 'textarea'){\n                        addEvent(input, 'input', function() {\n                            validate_field(this, true);\n                        });\n                    }\n                }\n            }\n        }\n        remove_tooltips();\n        for (var i = 0, len = allInputs.length; i < len; i++) {\n            var elem = allInputs[i];\n            if (needs_validate(elem)) {\n                if (elem.tagName.toLowerCase() !== \"select\") {\n                    elem.value = elem.value.trim();\n                }\n                validate_field(elem) ? true : no_error = false;\n            }\n        }\n        if (!no_error && e) {\n            e.preventDefault();\n        }\n        resize_tooltips();\n        return no_error;\n    };\n    addEvent(window, 'resize', resize_tooltips);\n    addEvent(window, 'scroll', resize_tooltips);\n\n    var _form_serialize = function(form){if(!form||form.nodeName!==\"FORM\"){return }var i,j,q=[];for(i=0;i<form.elements.length;i++){if(form.elements[i].name===\"\"){continue}switch(form.elements[i].nodeName){case\"INPUT\":switch(form.elements[i].type){case\"tel\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].previousSibling.querySelector('div.iti__selected-dial-code').innerText)+encodeURIComponent(\" \")+encodeURIComponent(form.elements[i].value));break;case\"text\":case\"number\":case\"date\":case\"time\":case\"hidden\":case\"password\":case\"button\":case\"reset\":case\"submit\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"checkbox\":case\"radio\":if(form.elements[i].checked){q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value))}break;case\"file\":break}break;case\"TEXTAREA\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"SELECT\":switch(form.elements[i].type){case\"select-one\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break;case\"select-multiple\":for(j=0;j<form.elements[i].options.length;j++){if(form.elements[i].options[j].selected){q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].options[j].value))}}break}break;case\"BUTTON\":switch(form.elements[i].type){case\"reset\":case\"submit\":case\"button\":q.push(form.elements[i].name+\"=\"+encodeURIComponent(form.elements[i].value));break}break}}return q.join(\"&\")};\n\n    const formSupportsPost = false;\n    var form_submit = function(e) {\n\n        e.preventDefault();\n        if (validate_form()) {\n            if(form_to_submit.querySelector('input[name=\"phone\"]') && typeof iti != 'undefined') {\n                form_to_submit.querySelector('input[name=\"phone\"]').value = iti.getNumber();\n            }\n            \/\/ use this trick to get the submit button & disable it using plain javascript\n            var submitButton = e.target.querySelector('#_form_331_submit');\n            submitButton.disabled = true;\n            submitButton.classList.add('processing');\n                    var serialized = _form_serialize(document.getElementById('_form_331_')).replace(\/%0A\/g, '\\\\n');\n            var err = form_to_submit.querySelector('._form_error');\n            err ? err.parentNode.removeChild(err) : false;\n            async function submitForm() {\n                var formData = new FormData();\n                const searchParams = new URLSearchParams(serialized);\n                searchParams.forEach((value, key) => {\n                    if (key !== 'hideButton') {\n                        formData.append(key, value);\n                    }\n                });\n                let request = {\n                    headers: {\n                        \"Accept\": \"application\/json\"\n                    },\n                    body: formData,\n                    method: \"POST\"\n                };\n\n                let pageUrlParams = new URLSearchParams(window.location.search);\n                if (pageUrlParams.has('t')) {\n                    request.headers.Authorization = 'Bearer ' + pageUrlParams.get('t');\n                }\n                const response = await fetch('https:\/\/deandelafuenteromero.activehosted.com\/proc.php?jsonp=true', request);\n\n                return response.json();\n            }\n            if (formSupportsPost) {\n                submitForm().then((data) => {\n                    eval(data.js);\n                }).catch(() => {\n                    _show_error(\"331\", \"Lo sentimos, ocurri\u00f3 un error con el env\u00edo. Vuelve a intentarlo.\");\n                });\n            } else {\n                _load_script('https:\/\/deandelafuenteromero.activehosted.com\/proc.php?' + serialized + '&jsonp=true', null, true);\n            }\n        }\n        return false;\n    };\n    addEvent(form_to_submit, 'submit', form_submit);\n})();\n\n<\/script><style>\/* Texto junto al checkbox: blanco y en l\u00ednea *\/\n._form_299 ._checkbox-radio label {\n  display: inline !important;\n  margin-left: 8px !important;\n}\n\n\/* Color blanco del texto \"Verifica que eres un humano\" *\/\n._form_299 label[for=\"ls\"],\n._form_299 ._form_element label._form-label {\n  color: #ffffff !important;\n  display: inline-block;\n  font-weight: 400 !important;\n  margin-left: 8px;\n}\n\n\/* Placeholder del campo de email *\/\n#_form_299_ #email::placeholder {\n  color: #002132 !important;\n}\n\n\/* Altura del campo de email reducida *\/\n#_form_299_ #email {\n  padding: 8px 12px !important;\n  height: 40px !important;\n  font-size: 14px !important;\n  line-height: 1.2 !important;\n  margin-bottom: 16px !important;\n}\n\nlabel {\n    display: inline;\n}<\/style><\/div><\/div><\/span><\/p>\n<h2>Ejemplo pr\u00e1ctico de Pogo Sticking<\/h2>\n<p><strong>Un perfecto ejemplo de Pogo Sticking<\/strong> lo realizas seguramente cada d\u00eda delante del ordenador sin que te des cuenta siquiera.<\/p>\n<p>Imag\u00ednate que se te ha roto una camisa y quieres coserla pero no sabes c\u00f3mo. Abres Google y escribes tu consulta. Entre los resultados escoges aquel que parece responder a tu pregunta y tras un vistazo te das cuenta de que esa informaci\u00f3n no te sirve o no es completa. \u00bfQu\u00e9 haces? Vuelves a los resultados de b\u00fasqueda y entras en otra web. Ah\u00ed acabas de hacer Pogo Sticking.<\/p>\n<blockquote><p>Cada vez que retrocedes a los resultados de b\u00fasqueda para ver otra web, est\u00e1s haciendo Pogo Sticking<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2872\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/pogo-sticking-posicionamiento.jpg\" alt=\"pogo-sticking-posicionamiento\" width=\"999\" height=\"371\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/pogo-sticking-posicionamiento.jpg 999w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/pogo-sticking-posicionamiento-300x111.jpg 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/pogo-sticking-posicionamiento-768x285.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p>Para que comprendas <strong>hasta qu\u00e9 punto es importante el Pogo Sticking como factor de posicionamiento<\/strong> vamos a ponerte otro ejemplo. Una web reci\u00e9n creada a la que todav\u00eda no se le ha aplicado una estrategia de linkbuilding aparece entre los primeros puestos de los resultados de Google, muy cerca de otra web m\u00e1s antigua y con enlaces externos muy bien trabajados.<\/p>\n<p>Sin embargo, esa web reci\u00e9n creada ofrece <strong>un contenido que responde mejor a la intenci\u00f3n de b\u00fasqueda del usuario<\/strong> y, por lo tanto, \u00e9ste no necesita retroceder a los resultados para buscar m\u00e1s informaci\u00f3n. La reacci\u00f3n de Google consistir\u00e1 en ir subiendo de posici\u00f3n esta nueva web mientras que la otra, por muy trabajada que est\u00e9 en otros aspectos, perder\u00e1 posiciones debido a que su contenido no ofrece lo que busca el usuario.<\/p>\n<p>\u00a1Ojo! No estamos diciendo que el linkbuilding no sea importante sino que no es un factor \u00fanico y definitivo, como ninguno en el SEO, realmente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2873\" src=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/evitar-pogo-sticking.jpg\" alt=\"evitar-pogo-sticking\" width=\"999\" height=\"388\" srcset=\"https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/evitar-pogo-sticking.jpg 999w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/evitar-pogo-sticking-300x117.jpg 300w, https:\/\/dinorank.com\/blog\/wp-content\/uploads\/2020\/11\/evitar-pogo-sticking-768x298.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<h2>\u00bfQu\u00e9 grado de importancia dar al Pogo Sticking en el SEO de 2020-21?<\/h2>\n<p><strong>Recuerda que el Pogo Sticking es cuando el usuario retrocede de tu sitio web al buscador de Google,<\/strong> tal como hemos explicado m\u00e1s arriba, as\u00ed que la soluci\u00f3n es satisfacer su intenci\u00f3n de b\u00fasqueda para que encuentre lo que quiere y no se vaya a buscar a otro sitio.<\/p>\n<p>En el ejemplo que te hemos puesto queda en evidencia que la importancia del Pogo Sticking est\u00e1 directamente relacionada con la <a href=\"https:\/\/dinorank.com\/blog\/intencion-de-busqueda-seo\/\">intenci\u00f3n de b\u00fasqueda<\/a>. Dado que Google se orienta cada vez m\u00e1s a satisfacer al usuario, en este a\u00f1o 2020 y el pr\u00f3ximo a\u00f1o 2021 est\u00e1 claro que no puedes perder de vista el Pogo Sticking.<\/p>\n<p>Es tan <em>f\u00e1cil<\/em> como ofrecerle al usuario el contenido que est\u00e1 buscando \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1cticamente todos podr\u00edamos decir cu\u00e1les son los principales factores de posicionamiento aunque eso no quiere decir ni que sean los \u00fanicos ni que no tengamos que atender a otros, aunque sean secundarios. Uno de estos factores que a veces quedan olvidados es el Pogo Sticking. En este post vamos a explicar qu\u00e9 es el Pogo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aprender-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/2868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/comments?post=2868"}],"version-history":[{"count":1,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/2868\/revisions"}],"predecessor-version":[{"id":29483,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/posts\/2868\/revisions\/29483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/media\/2951"}],"wp:attachment":[{"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/media?parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/categories?post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dinorank.com\/blog\/wp-json\/wp\/v2\/tags?post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}