{"id":20735,"date":"2023-04-30T10:21:00","date_gmt":"2023-04-30T10:21:00","guid":{"rendered":"https:\/\/dinorank.com\/en-us\/blog-seo\/?p=109"},"modified":"2025-06-05T04:47:55","modified_gmt":"2025-06-05T08:47:55","slug":"alternatives-google-keyword-search-engine","status":"publish","type":"post","link":"https:\/\/dinorank.com\/en-us\/blog-seo\/alternatives-google-keyword-search-engine\/","title":{"rendered":"Google Keyword Planner: options and alternatives"},"content":{"rendered":"\n

Clearly, regarding SEO, Google is the best reference since it is where you want to position. Therefore, the free tools offered are completely reliable<\/b> and should be the first option such as Google Search Console and Google Analytics.<\/p>\n\n\n\n

However, despite their reliability, they can sometimes fall short of the needs that SEOs have to work on the positioning of a website.<\/p>\n\n\n\n

This is the case with Google Keyword Planner<\/b>, Google’s keyword search engine. Let’s analyze it and see what some of the alternatives might be.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Keyword Planner, Google’s keyword search engine<\/b><\/h2>\n\n\n\n

The first thing you should know is that Google’s keyword planner is focused on finding the best keywords for your Google Ads campaigns<\/b>.<\/p>\n\n\n\n

This doesn’t mean that you can’t take advantage of the tool to work on the positioning of a website. In fact, Keyword Planner can do all of these:<\/p>\n\n\n\n

    \n
  • Suggests keywords related<\/b> to your website or your business<\/li>\n\n\n\n
  • Offers you estimated search volumes<\/b> for each keyword<\/li>\n\n\n\n
  • It tells you the campaign’s average cost<\/b><\/li>\n\n\n\n
  • Organizes keywords into categories<\/b> appropriate for your business<\/li>\n\n\n\n
  • Helps you create keyword-based campaigns<\/b><\/li>\n<\/ul>\n\n\n\n

    You don’t have to use the keyword planner just to run a campaign. In fact, you can simulate that you are going to create one to access the tool, as is usually done.<\/p>\n\n\n\n

    To do this, use your Google AdWords account in expert mode and complete the configuration including the billing data, even if you are not going to pay anything.<\/p>\n\n\n\n

    Now you can access Keyword Planner and choose one of these two options:<\/p>\n\n\n\n

    \"google_keyword_planner\"<\/figure>\n\n\n\n

    Find keywords with Keyword Planner<\/b><\/h2>\n\n\n\n

    The first option gives you two ways to find keywords.<\/p>\n\n\n\n

      \n
    • From a seed keyword, just as you would do in any keyword research tool<\/li>\n\n\n\n
    • From a specific website or URL<\/li>\n<\/ul>\n\n\n\n

      By using the first option with the seed keyword “SEO tools”, one of the main shortcomings of the Keyword Planner is already seen: it provides too wide a range of search volumes<\/b> to draw more or less accurate conclusions:<\/p>\n\n\n\n

      \"google_keyword_planner_find\"<\/figure>\n\n\n\n

      And the same happens when searching from a web page, which will help the tool detect keywords related to your products or services.<\/p>\n\n\n\n

      Although it has this drawback, Google’s keyword planner is still useful to get related keyword listings at no cost<\/b>, especially long tail keywords that rank better.<\/span><\/p>\n\n\n\n

      \"google_keyword_planner_find_web\"<\/figure>\n\n\n\n

      Check search volume<\/b><\/h2>\n\n\n\n

      This option allows you to enter a list of keywords to bulk analyze their search volumes, metrics forecast and bid estimates.<\/p>\n\n\n\n

      The question of the wide range remains the same, although in this option as in the previous one, there is an interesting fact in the column “Change in three months” that marks the search trend.<\/p>\n\n\n\n

      That is, you can find out if the number of monthly searches for that keyword has increased<\/b>, whatever the specific amount.<\/p>\n\n\n\n

      \"google_keyword_planner_search_volume\"<\/figure>\n\n\n\n

      This is what you can achieve with the Google Keyword Planner regarding keyword research, as it is the initial step before creating a Google Ads campaign<\/b>.<\/p>\n\n\n\n

      You can also see a forecast of the necessary advertising budget, which is not of interest to us in this case.<\/p>\n\n\n\n

      But let’s see what else Google offers you to search for keywords.<\/p>\n\n\n\n

      Another SEO newsletter?\n\nYes.\n<\/div>
      This is what we can offer you:<\/div>
      No fluff, no hype. 100% honesty. 100% straight to the point<\/strong>. All we need is your email and a bit of your attention\u2014we\u2019ll handle the rest.\n\nIt\u2019s your call.\n<\/div>