{"id":21086,"date":"2024-05-30T12:26:56","date_gmt":"2024-05-30T16:26:56","guid":{"rendered":"https:\/\/dinorank.com\/en-us\/blog-seo\/?p=21086"},"modified":"2025-06-05T05:15:04","modified_gmt":"2025-06-05T09:15:04","slug":"what-is-the-eeat-and-how-to-work-with-it","status":"publish","type":"post","link":"https:\/\/dinorank.com\/en-us\/blog-seo\/what-is-the-eeat-and-how-to-work-with-it\/","title":{"rendered":"What is the EEAT and how to work on it in terms of SEO on your website"},"content":{"rendered":"\n

In SEO, sometimes we focus too much on overly technical aspects to try to rank our websites and forget about other fundamental elements.<\/p>\n\n\n\n

One of these is the credibility of our content<\/strong>.<\/p>\n\n\n\n

I invite you to stop thinking like an SEO for a moment and start thinking like an Internet user.<\/p>\n\n\n\n

How many times have you searched for information on Google about a topic and found no reasonable results?<\/strong><\/p>\n\n\n\n

Major online newspapers telling you how to go on a diet or which vacuum cleaner is the best on the market.<\/p>\n\n\n\n

Influencers, barely of legal age, talking to you about investments.<\/p>\n\n\n\n

Niches with content generated directly by artificial intelligence without any subsequent review.<\/p>\n\n\n\n

Pages with glaring grammatical errors, which are obviously translated from other languages.<\/p>\n\n\n\n

And the list goes on.<\/p>\n\n\n\n

Google is aware of this problem and has been trying to put an end to it for years.<\/p>\n\n\n\n

Your solution is called E-E-A-T.<\/p>\n\n\n\n

Still not sure what these initials mean? Don’t know how to work with it?<\/p>\n\n\n\n

Don’t worry, in this article, we’re going to talk about EEAT in SEO from a practical perspective<\/strong>, so you know how to apply it to your website and tell Google that your content has the quality needed to appear in its results.<\/p>\n\n\n\n

But before we dive in, let’s start with a brief explanation.<\/p>\n\n\n\n

What does EEAT mean?<\/h2>\n\n\n\n

EEAT stands for Experience, Expertise, Authoritativeness, and Trust.<\/p>\n\n\n\n

In short, these are four criteria to evaluate a website with the goal of determining the quality of its content and its credibility<\/strong>.<\/p>\n\n\n\n

Although Google had been hinting at it for some time, it was in 2018 when these metrics became part of the SEO scene.<\/p>\n\n\n\n

The reason was a Google update that pushed many websites, especially those related to the health sector, to the depths of the search engine. This is why it became popularly known as the Medical Update<\/strong>.<\/p>\n\n\n\n

Along with this update, Google introduced the E-A-T factors as part of the Search Quality Rater Guidelines<\/strong>.<\/p>\n\n\n\n

In other words, Google, in addition to its ranking algorithms, has a good number of people around the world who manually review websites to fine-tune the efficiency of the search engine.<\/p>\n\n\n

\n
\"EEAT:<\/figure><\/div>\n\n\n

These evaluators now have three new metrics, which become particularly relevant in topics related to money and fundamental aspects of life.<\/p>\n\n\n\n

They are the Your Money Your Life (YMYL) themes<\/strong>, which cover aspects like finance, investments, health, legality, current news, online shopping\u2026<\/p>\n\n\n\n

In fact, websites in these sectors were the most affected by the Medical Update.<\/p>\n\n\n\n

But Google didn’t stop there and continued refining its quality criteria.<\/p>\n\n\n\n

In 2022, a new update<\/strong> to its quality guidelines for evaluators was made, introducing an additional factor.<\/p>\n\n\n\n

Thus, the E for Experience appears, transitioning from E-A-T to E-E-A-T<\/strong>.<\/p>\n\n\n\n

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