{"id":21171,"date":"2024-06-14T09:43:57","date_gmt":"2024-06-14T13:43:57","guid":{"rendered":"https:\/\/dinorank.com\/en-us\/blog-seo\/?p=21171"},"modified":"2025-06-05T05:11:50","modified_gmt":"2025-06-05T09:11:50","slug":"best-prompts-to-do-seo-with-chatgpt","status":"publish","type":"post","link":"https:\/\/dinorank.com\/en-us\/blog-seo\/best-prompts-to-do-seo-with-chatgpt\/","title":{"rendered":"The 10 best prompts to do SEO with ChatGPT"},"content":{"rendered":"\n

Today, it is almost impossible to find an SEO professional who doesn’t rely on artificial intelligence to facilitate part of their daily activities.<\/p>\n\n\n\n

I’m not saying there aren’t any. There are always some purists who enjoy doing their work in the most traditional way.<\/p>\n\n\n\n

But, to be honest, it’s hard for me to find them.<\/p>\n\n\n\n

I incorporated AI into my SEO toolkit a long time ago<\/strong>. From popular tools like ChatGPT to more specialized ones like DinoBRAIN.<\/p>\n\n\n\n

And today, I especially want to talk to you about the first one. To that end, I’m bringing you a set of prompts that I regularly use to perform various SEO tasks<\/strong>.<\/p>\n\n\n\n

I hope you find them as useful as I do and that they make SEO a bit easier for you.<\/p>\n\n\n\n

But first, let’s start with a brief explanation of what a prompt for ChatGPT is.<\/p>\n\n\n\n

What is a prompt?<\/h2>\n\n\n\n

A prompt is the set of instructions<\/strong> that we give to ChatGPT, Copilot, or Gemini to make a request. In other words, prompts are the mechanism we use to interact with these conversational AI tools<\/strong>.<\/p>\n\n\n\n

The good thing is that, unlike traditional computer systems where commands in a specific language are usually used to execute any action, when we communicate with artificial intelligence systems, we use natural language directly<\/strong>.<\/p>\n\n\n\n

Now, using a simple prompt is not the same as investing your time in preparing a good prompt where you specify in detail what you expect to achieve.<\/p>\n\n\n\n

Although ChatGPT will always try to give you a correct answer, the way you formulate your request is crucial if you want to obtain a quality response<\/strong>.<\/p>\n\n\n\n

My Top 10 Prompts to Improve Your Website’s SEO with ChatGPT<\/h2>\n\n\n\n

Currently, it is not difficult to find well-crafted prompts on the Internet to carry out a good number of diverse tasks.<\/p>\n\n\n\n

Many of these instruction sets for ChatGPT are shared altruistically by their developers, who aim to make this new technology more accessible and help those who are just starting<\/strong> to use it.<\/p>\n\n\n\n

I also want to contribute to the SEO community and, for that reason, I’m bringing you the prompts that give me the best results<\/strong>.<\/p>\n\n\n\n

I have grouped them into three sections according to the phase of the SEO strategy in which they are used. This way, I believe it will be easier for you to find them when you need them.<\/p>\n\n\n\n

So, without further ado, let’s dive into this particular selection of my 10 best prompts for SEO.<\/p>\n\n\n\n

SEO Prompts for Keyword Research<\/h3>\n\n\n\n

Keyword research is one of my favorite phases within web positioning and also one of the activities where I use ChatGPT the most to speed up processes<\/strong>.<\/p>\n\n\n\n

Keyword research mixes quite mechanical tasks with others that require a more analytical and imaginative approach.<\/p>\n\n\n\n

And it is precisely in this second part where ChatGPT can be most useful. Especially when we run out of ideas and need an external perspective to get us out of our mental block.<\/p>\n\n\n\n

1. Keyword Ideas and Search Intent<\/h4>\n\n\n\n

When planning the SEO strategy for an entire website, we need to know a list of initial keywords<\/strong> to start from.<\/p>\n\n\n\n

Sometimes, if you know the subject well, it can be a pretty straightforward and intuitive process. But other times, you can get stuck for hours.<\/p>\n\n\n\n

ChatGPT is a great ally for this task. In a few seconds, you can have a good set of keywords to delve into.<\/p>\n\n\n\n

Additionally, you can take advantage of the request to ask for some preliminary analysis<\/strong>. For example, to indicate the search intent for each keyword.<\/p>\n\n\n\n

Here is a prompt template that I usually use for this purpose:<\/p>\n\n\n\n

You are an SEO expert with experience in [EXPERIENCE].
You are creating a website about [TOPIC].
I need you to give me a list of 50 keywords and an estimate of their search volume. Additionally, I want you to classify each keyword according to the user’s final search intent.
The possible intents are:
Informational (the user just wants to learn about a topic), Transactional (the user wants to take an action, usually buy something), Commercial (the user wants to buy something but is not completely decided and needs some prior information), Navigational (the user wants to find the website of a well-known company because they do not know the exact URL).
Return the result in a table format with the following 3 columns: Keyword, Estimated Volume, Search Intent. Order the table by search volume, from highest to lowest.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Keep in mind that, although ChatGPT<\/strong> can give us estimates of search volumes, it does not have the precision and reliability of a specialized keyword research tool<\/strong>.<\/p>\n\n\n\n

That’s why the goal we aim to achieve with ChatGPT is to obtain a list of ideas<\/strong> with approximate figures. Afterward, we should verify and expand that list by running each keyword we’re interested in through a more suitable SEO tool.<\/p>\n\n\n\n

In the following image, I show you how I can see the keywords for a webpage about “physical exercises to do at home” thanks to this prompt for ChatGPT. This is an example that I’ll be using throughout the article.<\/p>\n\n\n

\n
\"ChatGPT<\/figure><\/div>\n\n\n

2. Delving into the search intent for specific content<\/h4>\n\n\n\n

With the previous prompt, we already have an idea of the user’s final search intent for a specific keyword.<\/p>\n\n\n\n

However, when we plan our content, we need to dig a bit deeper and understand exactly what we should offer on our website<\/strong> to fully satisfy that search intent.<\/p>\n\n\n\n

This is a task we usually perform by going to Google and doing the search ourselves, then analyzing each result on the SERPs.<\/p>\n\n\n\n

But we can also ask ChatGPT:<\/p>\n\n\n\n

You are an expert in SEO and digital marketing, specializing in user intent analysis. I need you to tell me what kind of results a user expects when searching for the following keyword on Google: [KEYWORD]. Additionally, I want you to indicate how I should orient my content to satisfy that search intent, considering that my website is about [TOPIC].<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

And here would be an example of executing the previous prompt.<\/p>\n\n\n

\n
\"ChatGPT<\/figure><\/div>\n\n\n

3. Long Tail Keywords<\/h4>\n\n\n\n

Long tail keywords allow us to easily rank our content because they usually have low competition.<\/p>\n\n\n\n

With ChatGPT, we can get ideas for long tail keywords<\/strong> with very little effort.<\/p>\n\n\n\n

You are an expert in SEO and digital marketing, specializing in keyword analysis. You are creating a website about [TOPIC] and have found the following keyword of interest: [KEYWORD]. I need you to give me a list of 20 long tail keywords that are variations of the keyword of interest I mentioned earlier. The long tail keywords should contain a minimum of 4 terms.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Note that in the previous prompt, I indicate that my long tail keywords should have at least 4 terms. You can adjust this condition to your liking to get keywords as long as you wish.<\/p>\n\n\n\n

Here is an example of the result.<\/p>\n\n\n

\n
\"ChatGPT<\/figure><\/div>\n\n\n

4. Generating the website architecture<\/h4>\n\n\n\n

The web architecture of your site plays a crucial role in organizing your content and facilitating user navigation.<\/p>\n\n\n\n

It’s a task that should be done carefully since it has a direct impact on the future growth of your website.<\/p>\n\n\n\n

However, although I always recommend that you design and decide the final structure of your website, you can still use ChatGPT to get an initial proposal for your website architecture to start working on<\/strong>.<\/p>\n\n\n\n

You are an SEO expert and an expert in [EXPERTISE].
You are creating a website about [TOPIC].
I need you to propose a SILO architecture for the website. The architecture will have 4 levels: The first level is the HOME. Propose a title for this main page.
The second level consists of the main categories.
Propose 5 main categories under the HOME.
The third level consists of subcategories.
Propose 4 subcategories for each main category.
The fourth level consists of final articles.
Propose 5 content ideas for the final articles\/pages for each subcategory. Return the result in tree form.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

This would be the result that ChatGPT offers us for our example.<\/p>\n\n\n

\n
\"ChatGPT<\/figure><\/div>\n\n\n

Now, although you’ve seen that with ChatGPT you can quickly get an idea of website architecture, it may not be the tool that offers the best results, especially in relation to SEO.<\/p>\n\n\n\n

In my case, I prefer<\/strong> generating the website architecture with DinoBRAIN<\/strong><\/a> to get an initial draft that I will then refine. The reason is that DinoBRAIN’s results are based on SEO analyses specifically developed by the DinoRANK team, which has trained the AI to obtain optimized and SEO-oriented responses<\/strong>.<\/p>\n\n\n\n

In the following image, I show you the architecture that DinoBRAIN proposes for the previous example. I invite you to compare the responses of both tools and draw your own conclusions.<\/p>\n\n\n

\n
\"Generating<\/figure><\/div>\n\n\n

5. Working on Topical Authority<\/h4>\n\n\n\n

Topical authority is one of the most important factors today for ranking your content.<\/p>\n\n\n\n

If you want Google to give importance to what you publish, you must present yourself as an authority on the subject. And one way to do this is by addressing a topic as comprehensively as possible<\/strong>, through several articles that cover all available information about the subject in question.<\/p>\n\n\n\n

Getting multiple ideas for different articles that revolve around the same topic is not an easy task. Luckily, ChatGPT can be very useful here.<\/p>\n\n\n\n

You are an expert in SEO and digital marketing, specializing in keyword analysis.
You are creating a website about [TOPIC] and want to strengthen the Topical Authority of the following topic: [SUBJECT].
I need you to give me a list of 10 article ideas that revolve around the indicated topic and correspond to searches users perform on the Internet.
Keep in mind that the articles must satisfy different keywords related to the main topic, so their content does not cannibalize each other.
Return the result in table format with the following 3 columns: Article Title, Main Keyword, Estimated Search Volume.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Running this prompt on our example, we get the following:<\/p>\n\n\n

\n
\"ChatGPT<\/figure><\/div>\n\n\n

Prompts to Improve Technical SEO<\/h3>\n\n\n\n

There are certain technical SEO tasks that we can perform more easily thanks to the help of artificial intelligence.<\/p>\n\n\n\n

Below, I’m showing you a couple of prompts that I usually use and I think you could also find them quite useful.<\/p>\n\n\n\n

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