And one of those is the management of our internal links<\/strong>.<\/p>\n\n\n\n I have to admit that I am a staunch advocate of interlinking. I think it’s one of the SEO techniques with which you can get results more quickly<\/strong>.<\/p>\n\n\n\n The problem is that it usually doesn’t get the attention it deserves.<\/p>\n\n\n\n When internal linking is explained, it is often done in a rather superficial or overly theoretical way and, almost always, just as another part of On-Page SEO.<\/p>\n\n\n\n I sincerely believe that internal linking should have its own section within any SEO training.<\/p>\n\n\n\n That’s why today we will talk about interlinking, but we’ll leave the more theoretical part, which you probably already know, in the background and dive right into practical actions<\/strong>, so you can apply them to your web projects.<\/p>\n\n\n\n I’ll show you 3 internal linking strategies that we SEOs<\/strong> use at a professional level, each aimed at a different type of site:<\/p>\n\n\n\n Does your project fit into any of these categories?<\/strong> Then keep reading, because what I’m going to tell you will be very useful for you.<\/p>\n\n\n\n It won’t surprise you if I tell you that links are essential for search engines to exist and perform their function. Their crawlers go through the Web, hopping from one link to another to discover new domains.<\/p>\n\n\n\n And when they arrive at a website, they continue inspecting the hyperlinks they find within it, until they can no longer continue or decide that they have stayed long enough inside (does the concept of Crawl Budget ring a bell?).<\/p>\n\n\n\n A good interlinking strategy allows us to take advantage of the visits that search engine crawlers make to our website<\/strong>. Thanks to our internal links, we can guide them on the path to follow and help them understand what they will find.<\/p>\n\n\n <\/div><\/div>\n\n\n\n However, if you only have Google in mind when designing your internal links, you run the risk of visitors not finding what they want and leaving your site.<\/p>\n\n\n\n That’s why proper interlinking is not only useful for search engines to navigate our website, but it also allows us to offer our visitors a good user experience<\/strong> and help them find the information they need.<\/p>\n\n\n <\/div><\/div>\n\n\n\n As you can see, internal links provide significant advantages to your web project from an SEO perspective.<\/p>\n\n\n\n But it’s not enough to just create links within your website. If you want your interlinking to work, every internal link should meet specific criteria and objectives<\/strong>. In other words, it needs to follow a strategy.<\/p>\n\n\n\n And that’s precisely what I want to show you in the following sections. Three internal linking strategies for three very common types of websites that, if you want, you can start applying today and see how your SEO positioning improves.<\/p>\n\n\n\n If you have a website to offer your services or to sell a specific product, it\u2019s very likely that you\u2019ve decided to add a blog section.<\/p>\n\n\n\n A blog is a very powerful tool to help your website rank on Google<\/strong> and thus gain new visits. But you need to know how to leverage this traffic and the visibility of the articles to give a general boost to your entire website.<\/p>\n\n\n\n Here are some recommendations to do it through internal linking.<\/p>\n\n\n\n Today, Google wants the top experts in a field to occupy the first positions in the SERPs. That’s why topical authority (or Topical Authority<\/a>) has become a crucial factor when it comes to ranking.<\/p>\n\n\n\n With this in mind, if you have a blog, my recommendation is that you define which topics are most relevant to your business<\/strong> and create several articles for each one.<\/p>\n\n\n Then, link all the posts related to the same topic<\/strong>, usually from the more specific content (or long tail) to the more general, forming a cluster<\/strong> that will signal to Google that you have in-depth knowledge of each topic.<\/p>\n\n\n\n\n
The Importance of Internal Links for Web Positioning<\/h2>\n\n\n\n
\n
\n
Internal Linking Strategy for a Product or Service Website with a Blog<\/h2>\n\n\n\n
Group Content into Clusters<\/h3>\n\n\n\n
![\"Clusters](\"https:\/\/dinorank.com\/en-us\/blog-seo\/wp-content\/uploads\/2024\/08\/content-clusters-1024x788.png\" "\\"Clusters")
<\/figure><\/div>\n\n\n