{"id":23008,"date":"2025-09-08T03:56:51","date_gmt":"2025-09-08T07:56:51","guid":{"rendered":"https:\/\/dinorank.com\/en-us\/blog-seo\/?p=23008"},"modified":"2025-09-09T03:57:36","modified_gmt":"2025-09-09T07:57:36","slug":"what-tools-does-an-seo-consultant-use","status":"publish","type":"post","link":"https:\/\/dinorank.com\/en-us\/blog-seo\/what-tools-does-an-seo-consultant-use\/","title":{"rendered":"What tools an SEO consultant uses: my day-to-day allies"},"content":{"rendered":"\n

Every SEO consultant needs a toolkit for the wide range of tasks<\/strong> their role demands.<\/p>\n\n\n\n

In my case, as both an SEO consultant and the head of my own digital marketing and web positioning agency, I don\u2019t just use SEO tools, I also need tools for managing my team of analysts, designers, and freelancers.<\/p>\n\n\n\n

Without the right tools, I couldn\u2019t deliver results for clients, coordinate with collaborators, or handle my own projects. That\u2019s why I\u2019m sharing the list of SEO tools<\/a> I use on a daily basis.<\/p>\n\n\n\n

These choices are personal to me, but each tool here has interesting alternatives that you can also try and choose from.<\/p>\n\n\n\n

\"Find<\/a><\/figure>\n\n\n\n

In fact, you often only need a minimal set of tools to successfully execute projects, there\u2019s no need to overspend.<\/p>\n\n\n\n

The tools I use most in my work as an SEO consultant<\/h2>\n\n\n\n

In this list, I\u2019ve selected the main ones I rely on. Of course, at the agency we use many more tools for tasks like email, ads, lead management, and more<\/strong>, but I won\u2019t include those here.<\/p>\n\n\n\n

1. DinoRANK and DinoBRAIN<\/strong><\/h3>\n\n\n\n

Two tools that are part of my day-to-day arsenal as an SEO.<\/p>\n\n\n\n

Let\u2019s start with the first one.<\/p>\n\n\n\n

DinoRANK allows me to track the main keywords of my clients, but I also use it a lot for content optimization with its TF*IDF function<\/a>, which I lovebe, because it gives me the semantic terms and keywords I need to include in my texts, to make them more complete and better optimized from an SEO perspective.<\/p>\n\n\n

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\"TF*IDF<\/figure><\/div>\n\n\n

It also tells me what headings (H2, H3, etc.) my competitors are using<\/strong>. This way, I know what structure to follow in my content.<\/p>\n\n\n\n

On top of that, I rely heavily on its keyword search features and link alerts to monitor if any backlinks drop.<\/p>\n\n\n\n

I also make occasional use of other functions, like Link Building and Internal Linking.<\/p>\n\n\n\n

As for DinoBRAIN<\/a>, I use it to create certain pieces of content\u2014not the full article, but enough to build a strong backbone to start writing high-quality, SEO-optimized texts for users<\/a>.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

DinoBRAIN saves me a huge amount of time when creating structures, introductions, and large parts of the content.<\/p>\n\n\n\n

Of course, I always review, edit, improve, and optimize every piece that the tool generates, just as I would with any other AI tool.<\/p>\n\n\n\n

And I strongly recommend you do the same.<\/p>\n\n\n

<\/p>\n\n Try DinoRANK right now!<\/span><\/a>\n\n\n

<\/center><\/p>\n\n\n

2. Google Workspace (G Suite)<\/h3>\n\n\n\n

The second tool\u2014or rather, package of tools\u2014I use is Google Workspace, formerly known as Google G Suite.<\/p>\n\n\n\n

Our agency, and myself as an SEO consultant, simply couldn\u2019t operate without Google\u2019s tools.<\/p>\n\n\n

You\u2019ve probably used:<\/div>
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