Secondary Keywords

Secondary Keywords are secondary keywords that are directly related to your main keyword. While the main keyword usually gets the most attention, secondary keywords are crucial for expanding the reach of your content and allowing you to rank for more terms within a single article.

Including secondary keywords in your content is essential because it helps you attract traffic from various related searches, signaling to Google that your content is detailed and well-structured.

Why are Secondary Keywords so important?

Google has significantly improved its ability to semantically interpret content.

This means it no longer just analyzes the main keyword but also evaluates the depth with which other related concepts are covered.

 When you create content that incorporates secondary keywords, you’re not just optimizing for one search, but for all variations and related terms that might be linked to the main topic. This increases the chances of appearing in various search queries. 

Moreover, the presence of these keywords makes Google interpret that the content is more comprehensive and covers multiple angles of the same topic, something that is rewarded in its algorithm.

How to find Secondary Keywords?

There are several ways to identify secondary keywords that complement your main keyword. Below are some of the most effective strategies.

1. Using Keyword Research Tools

Keyword Research tools are one of the most direct methods for obtaining a list of related keywords. Here are some of the most popular:

DinoRank: This tool allows you to perform a complete semantic analysis and efficiently find secondary keywords.

It also features a functionality to obtain TF-IDF, an analysis that shows you which keywords your competitors frequently use, helping you enhance your optimization.

SEMrush and Ahrefs: These are two giants in the SEO tools market that, in addition to providing main keywords, offer extensive lists of related keywords and secondary terms you should consider.

The process is simple: enter your main keyword into any of these tools, and get a list of related terms that you can use as secondary keywords. These words will allow you to optimize your content comprehensively.

2. Review the Top 10 Google Results

Another very useful method is to directly review the first 10 results on Google for your main keyword. When analyzing these results, pay attention to:

• Titles and descriptions of the ranked pages.
• The subsections or headings that appear in the articles.

This exercise will give you an idea of the related words that are being used by the competition and that Google is already rewarding with good positioning. You can then use these terms as secondary keywords in your own content.

3. Include LSI Keywords

LSI keywords (Latent Semantic Indexing) are terms that are conceptually related to your main keyword. Google uses these words to better understand the context of a topic and evaluate if the content covers a broader range of concepts.

To find LSI keywords, you can use tools like DinoRank again, which provides a TF-IDF analysis. This type of analysis allows you to see the keywords your competitors repeat most in their content that are contributing to their ranking.

DinoRank shows you which of these words are frequently used by your competitors, helping you decide which to include to give Google clear signals that your content is relevant and semantically rich.

Additional Ideas for Working with Secondary Keywords

In addition to the techniques I’ve already mentioned, there are some additional methods you can consider to further optimize your content with secondary keywords:

• Search for Google suggestions: When you type your main keyword into the search engine, Google will automatically show you a series of suggestions based on what users are searching for. These suggestions are often a goldmine for finding secondary keywords.
• “Related Searches” section: At the bottom of Google search results, you’ll also find a section called “Related Searches.” Here you’ll see additional terms that can serve as secondary keywords.
• Competitor analysis: It’s always useful to conduct an analysis of competitor content. By reviewing the best articles in your niche, you can find topics and subtopics that could enrich your own content.

Secondary Keywords are an essential component in any SEO content strategy. They not only help to broaden the reach of your article but also signal to Google that your content is comprehensive and detailed, covering all relevant aspects of the topic.

Whether you’re using tools like DinoRank, reviewing the Top 10 on Google, or exploring LSI keywords, incorporating secondary keywords will allow you to better optimize your content and improve your ranking for multiple relevant keywords.