Whether we like it or not, we are living in the era of artificial intelligence.
And, as SEOs, we have no choice but to embrace this new reality and get used to it.
Otherwise, we run the risk of falling behind and watching our competitors in the SERPs speed past us.
That’s why today I bring you a collection of artificial intelligence tools for SEO that will help you perform certain tasks of your job more easily.
Some of them might sound familiar, but I believe others will surprise you.
Are you ready to discover them?
How does AI affect SEO?
Those of us who have been in the SEO world for a while know that changes are part of our profession.
We are a kind of survivors who must continuously adapt to new trends and unexpected events.
The constant changes in Google’s algorithms, modifications in Amazon or AdSense policies, ongoing security threats to our websites, data privacy regulations, the ever-present cookie law.
These are just some examples of new developments that have made us change the way we work.
Now we are facing a new revolution, although in this case, I believe it will be for the better.
Artificial intelligence opens up a wide range of possibilities for integrating it into our SEO strategies, as it allows us to perform a series of tasks much faster and with greater precision.
The most immediate application, as you might guess, is content creation. Thanks to AI, we can write original texts for our websites in a very short time and at a low cost. Something that was unthinkable just a few years ago.
But in addition, artificial intelligence can be applied to other aspects related to SEO. Here are some ideas:
- Conduct advanced keyword research. AI can help us discover new content ideas for our website, better understand search intent, find semantically related terms, or group our keywords according to different criteria.
- Understand trends and behaviors. Machine learning from AI based on large amounts of data can help us analyze how users behave or which aspects generate the most interest. This way, we can find opportunities to attract more organic traffic to our site.
- Better understand search engines. AI is also at the core of search engine algorithms. Understanding how artificial intelligence works can help us decipher parts of these algorithms and adapt our efforts accordingly.
- Optimize content. An AI trained in SEO can analyze our web pages and identify areas for improvement in a very short time, both from a technical and content perspective.
- Enhance voice search. Voice searches might not have fully exploded yet, but they are becoming increasingly common. AI can help us analyze natural language and find patterns to respond to this type of query.
As you can see, the applications of artificial intelligence in SEO are enormous. And they will only continue to grow.
Hence the importance of integrating AI into our workflows to benefit from all these possibilities as soon as possible.
The 7 Best AI Tools for SEO
A few weeks ago, we analyzed a series of artificial intelligence tools for writing texts on this blog.
This time, we will look at another set of applications that use AI, but with a greater specialization in aspects related to SEO.
You’ll see that some overlap with the previous analysis, but there are others you might not know yet.
I will tell you the key aspects of each one and how they can help you improve the ranking of your web pages.
So, let’s dive into my Top 7 AI-powered SEO tools.
1. Surfer SEO
If you’ve been in the SEO game for a while, it’s more than likely that you have the Keyword Surfer extension installed on your Chrome browser.
In addition to this free plugin, the Surfer brand offers a very interesting paid tool that will allow us to optimize our texts through the use of artificial intelligence.
Surfer SEO offers various modules that cover different phases of content creation.
With the keyword research module, you’ll discover relevant keywords for your niche, see them grouped thematically, and plan your content strategy.
Its content editor will help you establish the structure of each article and identify improvement opportunities thanks to its natural language processing (NLP) functions.
You can also audit already created content to find SEO errors, clean up internal linking, or make adjustments to improve its ranking.
And, of course, you can automatically write texts with AI, either through its integration with Jasper or using its own technology, Surfer AI, which generates articles already optimized for search engines.
However, Surfer SEO is not a cheap tool. Plans start at $89 per month, and if you want to use Surfer AI, you’ll need to pay an additional cost.
| Key Aspects of Surfer SEO |
| Keyword Research Module. Tools for content creation and optimization. Text improvement suggestions with NLP. Integration with Jasper. SEO-optimized content creation with Surfer AI (additional cost). |
2. DinoBRAIN
One of the things I try to avoid in my work is having to use many different tools to complete my tasks.
Simplicity helps me be more efficient.
Fortunately, DinoRANK has become practically the only SEO tool I use. At least, on a regular basis.
It’s true that at certain times, for specific activities, I turn to other more specialized software. But in my day-to-day, the SEO tool I always have open is DinoRANK.
With DinoRANK, I can conduct my keyword research processes, track my target keywords, manage external linking, audit my websites, study my competition, or improve my content.
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That’s why, when artificial intelligence was introduced in DinoRANK through the launch of DinoBRAIN, it was great news for me.
With DinoBRAIN, you can generate your website’s articles thanks to AI in just a few minutes.
But the best part is that these contents are 100% optimized for SEO. Thanks to the DinoRANK team’s expertise in this area, DinoBRAIN has an SEO-oriented programming layer that allows you to request texts from the AI that actually rank.
The result is the generation of long, original content that is ready to occupy the top positions on Google.
And, if you want to save even more time, with DinoBRAIN’s artificial intelligence, you can get the complete structure of your website and all its content with just a few clicks.
DinoBRAIN is included in the DinoRANK PRO plan. This means that in this plan, you have access to all the features of this SEO tool, and you can also generate your content with AI.
All this for $55 a month. A pretty affordable cost for everything it offers, especially when you consider the price of other similar tools in the market.
| Key Features of DinoBRAIN |
| All SEO functions of DinoRANK. AI-powered text writing with one click and SEO optimized. Bulk article production with AI. Creation of featured images with AI. Module to generate a website structure with AI. |
3. SE Ranking
SE Ranking is a popular SEO tool with a large number of utilities.
Like DinoRANK, this software integrates artificial intelligence to perform some of its functions. However, at a much higher cost, as we will see later.
In particular, AI in SE Ranking is noticeable in two of its modules: the On-Page SEO Checker and the Content Marketing tool suite.
The On-Page Checker functionality of SE Ranking allows you to audit a specific webpage for issues and areas for improvement. This way, artificial intelligence is used to conduct certain analyses and offer suggestions to increase our chances of improving in the rankings.
Content Marketing Tool is the other SE Ranking module with AI functions. You can get content ideas, optimize your texts, and directly generate your articles using artificial intelligence.
The main issue is that the content marketing features are sold through an independent extension. So, on top of the $49 monthly subscription for the basic SE Ranking plan, you will need to add another $29 per month if you want to opt for this solution.
| Key aspects of SE Ranking |
| All-in-One SEO Tool. On-Page SEO analysis with AI support. Content marketing and text creation features with AI available for an additional cost. |
4. Frase
Frase.io is part of the so-called content optimization tools, a set of utilities that are very helpful in getting our texts to rank on Google.
In this way, Frase relies on the use of artificial intelligence to improve the SEO of your articles, resulting in an easy-to-use and extremely practical tool.
With Frase, you can define and plan the structure and content of your texts based on what your competition is doing, thanks to an analysis of the top-ranking pages in the SERPs.
You will also receive improvement suggestions and be able to compare your articles with those of other websites to identify opportunities to climb the rankings.
Lastly, Frase features an AI text generator that will greatly simplify the task of creating your content.
The most economical plan for Frase is $14.99 per month, but you’ll need to add an additional $35 if you want to use their article writer.
| Key aspects of Frase |
| SERP research to identify the type of content to create. Generation of article structure. Content creation with AI. Content optimization. |
5. Writerank.ai
Anas Andaloussi is a young entrepreneur who decided to develop his own AI-based tool from his experience in ranking his niche websites.
The result is Writerank.ai , a software for creating AI-generated SEO-optimized texts that allows you to easily generate content for your web pages.
Writerank.ai features a good number of modules that let you create different types of texts using AI.
Paragraphs and headings for articles, product descriptions, summaries, SEO meta-titles and meta-descriptions, copywriting formulas, and much more.
It even has the capability to perform a simple TF-IDF analysis of a keyword.
But the most interesting part is its full article generator.
With just a couple of clicks, you can have a fairly long post optimized for SEO and ready to publish on your website.
Moreover, you can create it directly in your WordPress thanks to the Writerank.ai plugin, making the whole process even faster.
Writerank’s plans start at €19 per month, but if you use it professionally, you might need the next subscription level which goes up to €39 monthly.
| Key Features of Writerank.ai |
| AI-generated texts optimized for SEO. Long article generator. Specific modules for different types of content. WordPress plugin. |
6. Alli AI
Alli AI is an SEO artificial intelligence tool that is somewhat different from the ones we’ve seen so far.
While most of the previous tools applied AI mainly in content production, Alli AI uses artificial intelligence to automatically optimize aspects not only related to content but also to the technical SEO of your website.
Using it is pretty straightforward. Just include a snippet of code on your website and Alli AI will do all the work.
After scanning your pages, it will show you a set of optimization recommendations that you can accept or reject.
If you accept them, the software itself will make the changes for you in a matter of seconds.
Additionally, Alli AI features an editor to modify the content and code of your pages, an AI-based internal linking analyzer, and an optimized title generator, among other utilities.
In summary, it is a very powerful AI SEO tool, but quite expensive, as its plans start at $299 per month.
| Key Features of Alli AI |
| Automatic optimization of various SEO aspects. Live content and code editor. AI-based internal linking improvement tool. Title generator and Schema markup. |
7. ChatGPT
A collection of artificial intelligence tools wouldn’t be complete without mentioning ChatGPT, the most popular AI software.
It’s true that ChatGPT itself is not an application focused on SEO. However, with a good prompt, you can automate a large number of tasks that are part of an SEO’s daily routine. For example:
- Generate SEO-oriented texts.
- Understand the search intent of a keyword.
- Group keywords based on search intent or specific topics.
- Discover new content ideas.
- Optimize a specific text.
- Get recommendations to improve user experience.
- Get ideas for domain names.
- Create meta-titles and meta-descriptions for an article.
- And much more…
The problem is that getting good, highly specialized prompts that yield good results is a costly and not particularly easy task. It requires time, experience, and dedication.
Fortunately, if you do some research online, you will find online communities and SEO professionals who have published very comprehensive prompts that make our job much easier.
Another option, if you have ChatGPT Plus, is to use a customized GPT.
GPTs are nothing more than versions of ChatGPT created by users that focus on a specific aspect.
For example, there are GPTs specialized in recipes, solving legal questions, editing texts, generating images with a specific style, specific games and, of course, performing multiple tasks related to SEO.
Finding these GPTs is easier than ever now that the GPT Store has launched. Many are free, but there are also paid ones.
In any case, what you will need to use them is a subscription to ChatGPT Plus. Its current cost is $20 per month.
| Key aspects of ChatGPT |
| A highly flexible and widely used tool. You can find specific SEO prompts online. There are GPTs specialized in SEO in the GPT Store (ChatGPT Plus required). |
Conclusions
It can be said that today artificial intelligence has become a great ally of SEO.
At this point, it is very difficult for me to understand current SEO without using some of the conveniences that AI offers us.
This is also reflected in the number of SEO tools that incorporate AI as part of their features.
In this article, I have shown you the ones that, in my opinion, are the most interesting. But there are many more and they will become increasingly numerous.
Therefore, I encourage you to try some of them and see the results.
I am convinced that once you see the advantages of AI in your work, it will quickly become an essential tool in your SEO strategy.
