Discover the best alternatives to Semrush

Características
Precio/mes desde (precios mostrados sin impuestos)
Número de proyectos
Facilidad de uso
Soporte al cliente
$139
5
(2/5)
(3/5)
27€
Sin límite
(5/5)
(5/5)
119€
5
(3/5)
(3/5)
59€
5
(2/5)
(4/5)
29€
1
(4/5)
(3/5)
Funcionalidades SEO
Tracking de posiciones
Gráfica de visibilidad
SEO local
TF*IDF / Prominencia semántica
Keyword Research
Link building
Auditoria SEO
(3/5)
(5/5)
(4/5)
No tiene esta funcionalidad
(5/5)
(3/5)
(5/5)
(4/5)
(5/5)
(5/5)
(5/5)
(4/5)
(2/5)
(3/5)
No tiene esta funcionalidad
(4/5)
No tiene esta funcionalidad
No tiene esta funcionalidad
(4/5)
(5/5)
(4/5)
(5/5)
(3/5)
(3/5)
(3/5)
(4/5)
(2/5)
(3/5)
(1/5)
(2/5)
No tiene esta funcionalidad
No tiene esta funcionalidad
(3/5)
(2/5)
(2/5)
Uso de la IA
Generación de contenidos
Arquitectura web
Curación de contenidos
Ideal para
(3/5)
(5/5)
No tiene esta funcionalidad
Grandes agencias y profesionales SEO con proyectos enormes
Contratar
(4/5)
(5/5)
(5/5)
Consultores SEO freelance, pequeñas/medianas agencias, nicheros
Contratar
No tiene esta funcionalidad
(4/5)
No tiene esta funcionalidad
Grandes agencias y profesionales SEO con proyectos enormes
Contratar
(5/5)
(3/5)
(3/5)
Consultores SEO, grandes empresas, medianas y grandes agencias
Contratar
(1/5)
(2/5)
No tiene esta funcionalidad
Consultores SEO freelance
Contratar

  • Features

    • Price/month from

      $139

    • Number of projects5
    • Ease of use★★☆☆☆ (2/5)
    • Customer support★★★☆☆ (3/5)

    SEO features

    • Rank tracking★★★☆☆ (3/5)
    • Visibility graph★★★★★ (5/5)
    • Local SEO★★★★☆ (4/5)
    • TF*IDF / Semantic prominence
      Not available
    • Keyword Research★★★★★ (5/5)
    • Link building★★★☆☆ (3/5)
    • SEO audit★★★★★ (5/5)

    AI usage

    • AI usage – Content generation★★★☆☆ (3/5)
      content
    • Website architecture★★★★★ (5/5)
    • Content curation
      Not available
    • Ideal for
      Large agencies and SEO professionals with massive projects

  • Características

    • Precio/mes desde

      27€

    • Número de proyectosSin límite
    • Facilidad de uso★★★★★ (5/5)
    • Soporte al cliente★★★★★ (5/5)

    Funcionalidades SEO

    • Tracking de posiciones★★★★☆ (4/5)
    • Gráfica de visibilidad★★★★★ (5/5)
    • SEO local★★★★★ (5/5)
    • TF*IDF / Prominencia semántica★★★★★ (5/5)
    • Keyword Research★★★★☆ (4/5)
    • Link building★★☆☆☆ (2/5)
    • Auditoria SEO★★★☆☆ (3/5)

    Uso de la IA

    • Uso de la IA Generación ★★★★☆ (4/5)
      de contenidos
    • Arquitectura web★★★★☆ (4/5)
    • Curación de contenidos★★★★☆ (4/5)
    • Ideal para
      Consultores SEO freelance, pequeñas/medianas agencias, nicheros

  • Características

    • Precio/mes desde

      119€€

    • Número de proyectos5
    • Facilidad de uso★★★☆☆ (3/5)
    • Soporte al cliente★★★☆☆ (3/5)

    Funcionalidades SEO

    • Tracking de posiciones
      No tiene esta funcionalidad
    • Gráfica de visibilidad★★★★☆ (4/5)
    • SEO local
      No tiene esta funcionalidad
    • TF*IDF / Prominencia semántica
      No tiene esta funcionalidad
    • Keyword Research★★★★☆ (4/5)
    • Link building★★★★★ (5/5)
    • Auditoria SEO★★★★☆ (4/5)

    Uso de la IA

    • Uso de la IA Generación ★★☆☆☆ (2/5)
      de contenidos
    • Arquitectura web★★☆☆☆ (2/5)
    • Curación de contenidos
      No tiene esta funcionalidad
    • Ideal para
      Grandes agencias y profesionales SEO con proyectos enormes

  • Características

    • Precio/mes desde

      59€

    • Número de proyectos5
    • Facilidad de uso★★☆☆☆ (2/5)
    • Soporte al cliente★★★★☆ (4/5)

    Funcionalidades SEO

    • Tracking de posiciones★★★★★ (5/5)
    • Gráfica de visibilidad★★★☆☆ (3/5)
    • SEO local★★★☆☆ (3/5)
    • TF*IDF / Prominencia semántica★★★☆☆ (3/5)
    • Keyword Research★★★★☆ (4/5)
    • Link building★★☆☆☆ (2/5)
    • Auditoria SEO★★★☆☆ (3/5)

    Uso de la IA

    • Uso de la IA Generación ★★☆☆☆ (3/5)
      de contenidos
    • Arquitectura web
      No tiene esta funcionalidad
    • Curación de contenidos★★★☆☆ (3/5)
    • Ideal para
      Consultores SEO, grandes empresas, medianas y grandes agencias

  • Características

    • Precio/mes desde

      29€

    • Número de proyectos1
    • Facilidad de uso★★★★☆ (4/5)
    • Soporte al cliente★★★☆☆ (3/5)

    Funcionalidades SEO

    • Tracking de posiciones★☆☆☆☆ (1/5)
    • Gráfica de visibilidad★★☆☆☆ (2/5)
    • SEO local
      No tiene esta funcionalidad
    • TF*IDF / Prominencia semántica
      No tiene esta funcionalidad
    • Keyword Research★★★☆☆ (3/5)
    • Link building★★☆☆☆ (2/5)
    • Auditoria SEO★★☆☆☆ (2/5)

    Uso de la IA

    • Uso de la IA Generación ★☆☆☆☆ (2/5)
      de contenidos
    • Arquitectura web
      No tiene esta funcionalidad
    • Curación de contenidos
      No tiene esta funcionalidad
    • Ideal para
      Consultores SEO freelance

How to choose the best tool based on your needs

Choosing the best tool to work on SEO depends on three main factors: your goals, budget, and level of experience.

Here’s a breakdown of how to make the best decision based on your specific needs:

1. What do you specifically need?

Before choosing, think about what matters most for your project or business.
What do you primarily need an SEO tool for?
  • If you want to focus on content SEO, DinoRANK is the most specialized tool among all those reviewed.

    With its TF\*IDF and semantic prominence feature, you'll know exactly what to do to help your content rank higher on Google.

    It also includes AI to generate new content or curate existing material — all with a single click and fully optimized for Google.

    If your priority is finding relevant keywords, go for tools with a strong keyword explorer like DinoRANK or SE Ranking.
  • In this case, the best alternatives to Semrush are once again DinoRANK or SE Ranking.

    DinoRANK’s visibility graph, despite being a lower-cost tool, provides more accurate data than many higher-priced options.

    Both include features like Content Gap analysis, which helps you find competitor keywords you’re not targeting yet, as well as link building tools.
  • As an alternative to Semrush, DinoRANK clearly stands out here.

    DinoRANK offers position tracking that’s easier to use than its competitors, with 100% accuracy since it pulls data directly from Google.

    Ahrefs and SE Ranking are also great alternatives, equally precise, though their position tracking tools are more complex and come with a steeper learning curve — even for experienced users.
  • If your goal is to perform technical website audits, Ahrefs and SE Ranking offer powerful features that can serve as strong alternatives to Semrush.

    Si lo que quieres es trabajar el enlazado interno de una web, o el pagerank, DinoRANK cuenta con funciones específicas para poder hacerlo de forma visual y sencilla.
  • DinoRANK includes a GeoGrid feature that allows you to analyze how any local business (and its competitors) ranks in any location.

    It also lets you export detailed reports to send to clients — ideal if you work with local SEO clients.

    If your focus is on local SEO, SE Ranking is another solid alternative to Semrush, although it comes at a higher cost than DinoRANK.
  • If your main goal is to work on off-page SEO for your website or your clients’, Ahrefs is the top tool for the job. With an unmatched backlink database, it provides extensive insights into the link structure of any website.

    If off-page SEO isn’t your top priority, both DinoRANK and SE Ranking also allow you to manage external linking strategies effectively.

    Their databases aren’t as large as Ahrefs’, but they outperform in other features, as mentioned above.

2. What is your budget?

SEO tools come with a wide range of pricing.
Considering that using any of these tools involves a fixed monthly cost, it's important to choose the one that best fits your needs and budget.
  • The best value-for-money tool in this comparison is DinoRANK.

    DinoRANK is an SEO suite that excels in content SEO, competitor analysis through its visibility graph, and keyword tracking across all your projects.

    Plus, there’s no project limit. With a single DinoRANK subscription, you can work on as many websites as you want.

    Next up is Ubersuggest, a tool that also includes many features for SEO tasks, although it doesn’t stand out in any particular area and is slightly more expensive than DinoRANK.
  • In the mid-range price tier, you’ll find SE Ranking.

    It’s a comprehensive tool, ideal for SEO consultants, large companies, and medium to large agencies.

    When subscribing, pay close attention to what each plan includes, as many of SE Ranking’s SEO features require additional payment, which can significantly increase the total cost.
  • Although it’s expensive, Ahrefs is the best tool for working on a website’s backlink strategy.

    Finally, we have Semrush, a very complete tool for SEO, social media, paid traffic, and more.

    If you don’t need all those extra features and only want to focus on SEO, the extra cost of this tool might not be worth it — especially when there are more specialized and affordable SEO solutions available.

3. Nivel de experiencia en SEO

The choice of an SEO tool can vary depending on the user’s level of experience.
Some platforms are more intuitive for beginners, while others are designed to meet more advanced needs. Here’s a guide for each level:
  • DinoRANK and Ubersuggest have very intuitive and visual interfaces, making the learning curve smooth and accessible.

    In no time, you can start getting real value from both tools.

    And both offer everything you need to start working on the SEO of any website.

    Additionally, DinoRANK includes tutorials for all its features and provides SEO training to its users, which makes learning and taking full advantage of the tool even easier.
  • For most people who dedicate several hours a week to SEO, or who work professionally in the field, DinoRANK and SE Ranking can be excellent choices.

    Both SEO suites offer all the tools and data needed to work professionally on SEO.

    DinoRANK stands out in content SEO features, keyword tracking, and competitor analysis, while SE Ranking surpasses DinoRANK in areas like technical site audits.

    Both tools are ideal for freelance SEO consultants and mid-sized agencies.
  • When it comes to SEO projects for large companies or agencies managing websites with hundreds of thousands of URLs, tools like Ahrefs and Semrush are the most advanced on the market.

    Both platforms are ideal for handling large volumes of data, performing deep analysis, and developing strategies for highly complex projects.

    Perfect for large enterprises and major agencies.

Choose the tool that best fits your needs

Características
Precio/mes desde (precios mostrados sin impuestos)
Número de proyectos
Facilidad de uso
Soporte al cliente
$139
5
(2/5)
(3/5)
27€
Sin límite
(5/5)
(5/5)
119€
5
(3/5)
(3/5)
59€
5
(2/5)
(4/5)
29€
1
(4/5)
(3/5)
Ideal para
Grandes agencias y profesionales SEO con proyectos enormes
Contratar
Consultores SEO freelance, pequeñas/medianas agencias, nicheros
Contratar
Grandes agencias y profesionales SEO con proyectos enormes
Contratar
Consultores SEO, grandes empresas, medianas y grandes agencias
Contratar
Consultores SEO freelance
Contratar

  • Features

    • Precio/mes desde

      $139

    • Número de proyectos5
    • Facilidad de uso★★☆☆☆ (2/5)
    • Soporte al cliente★★★☆☆ (3/5)
    • Ideal for
      Large agencies and SEO professionals with large-scale projects

  • Características

    • Precio/mes desde

      27€

    • Número de proyectosSin límite
    • Facilidad de uso★★★★★ (5/5)
    • Soporte al cliente★★★★★ (5/5)
    • Ideal para
      Consultores SEO freelance, pequeñas/medianas agencias, nicheros

  • Características

    • Precio/mes desde

      119€€

    • Número de proyectos5
    • Facilidad de uso★★★☆☆ (3/5)
    • Soporte al cliente★★★☆☆ (3/5)
    • Ideal para
      Grandes agencias y profesionales SEO con proyectos enormes

  • Características

    • Precio/mes desde

      59€

    • Número de proyectos5
    • Facilidad de uso★★☆☆☆ (2/5)
    • Soporte al cliente★★★★☆ (4/5)
    • Ideal para
      Consultores SEO, grandes empresas, medianas y grandes agencias

  • Características

    • Precio/mes desde

      29€

    • Número de proyectos1
    • Facilidad de uso★★★★☆ (4/5)
    • Soporte al cliente★★★☆☆ (3/5)
    • Ideal para
      Consultores SEO freelance