Keyword Mapping

Keyword Mapping is an essential SEO technique that involves assigning specific keywords to different pages of a website to ensure that each one has a clear function and is properly optimized. This process not only helps improve the ranking of each page but also allows for a logical and efficient structure of the site’s content.

The primary goal is to avoid keyword cannibalization, which means preventing multiple pages from competing for the same keywords, as this can confuse Google and harm your ranking.

Let’s dive into the details of how to perform effective Keyword Mapping and also discuss an interesting tool like DinoRANK, which, while not specifically a Keyword Mapping tool, can help us build a solid web structure based on keywords.

How to Do Keyword Mapping

Carrying out Keyword Mapping is not a complicated process, but it requires time, analysis, and good planning. Here is a detailed guide on how to do it.

1. Identify Your Main Keywords

The first step is to identify the keywords you want to target. This can include both primary and secondary keywords, meaning those with a high search volume as well as long-tail keywords that can be very relevant for attracting qualified traffic.

Here, you can use Keyword Research tools such as Ahrefs, SEMrush, Google Keyword Planner, or even DinoRANK to get a comprehensive list of keywords related to your business or niche.

2. Analyze Search Intent

Once you have your list of keywords, it’s crucial to understand the search intent behind each one. Not all identified keywords will be suitable for the same page. Some keywords may have a transactional intent, while others are more informational or even navigational.

Search intent will determine what type of content you should create and where it should be placed on your website. For example, a keyword like “buy running shoes” clearly has a transactional intent, while “how to choose running shoes” is more informational.

3. Create a Website Map

Once you’ve defined the search intents, it’s time to create a structure or map of your website. This is where your categories, subcategories, and individual pages come into play.

• Main Categories: Here you place the primary keywords, which are broader and have high search volume.
• Subcategories or Secondary Pages: These will target more specific or long-tail keywords related to the main categories.

This process is like putting together a puzzle, where each piece (keyword) must have its specific place in your site’s structure.

4. Assign a Primary Keyword to Each Page

This is where Keyword Mapping really happens. For each page on your website, assign a primary keyword. This keyword must be fully aligned with the page content. The idea is for each page to be focused on a specific keyword to avoid duplications and keyword cannibalization.

Ensure that the primary keyword is present in important places such as the title, the URL, the H1 headers, and meta descriptions. Additionally, don’t forget to naturally incorporate secondary keywords within the body of the content.

5. Adjust the internal architecture of the website

Once you have assigned your keywords, it’s crucial to adjust the internal architecture of your website by optimizing internal links to ensure that related pages are correctly linked. This helps Google better understand the hierarchy of your content and distribute your site’s authority.

DinoRANK’s artificial intelligence for structuring a website

Although DinoRANK is not a Keyword Mapping tool per se, it offers an artificial intelligence module that can be very useful for generating a website structure based on a main keyword. This module helps you visualize how you could organize your content into different branches of landing pages, which can serve as a foundation for your Keyword Mapping.

The advantage of this approach is that, even though you are not directly mapping keywords, you are creating a solid structure around an initial keyword. The tool gives you a clear idea of how you could diversify your content into different levels and sublevels based on that main keyword.

For example, if your main keyword is “sports shoes,” DinoRANK’s artificial intelligence module might suggest different subcategories such as “running shoes,” “basketball shoes,” or “trekking shoes.” From there, you can perform Keyword Mapping and assign specific keywords to each of those subcategories.

Other useful tools for Keyword Mapping

In addition to DinoRANK, there are many other tools that can help you in the Keyword Mapping process:

1. Ahrefs

Ahrefs allows you to see which keywords your website is ranking for and which keywords you should target. Their content analysis tool shows you which keywords are already positioned and which ones you can work on across different pages.

2. SEMrush

With SEMrush, in addition to conducting detailed Keyword Research, you can see your competitors’ keyword mapping, helping you identify potential content opportunities for your own site.

3. Screaming Frog

Although Screaming Frog is not a Keyword Research tool, it is useful for conducting site audits to ensure that the Keyword Mapping you have done is well implemented, checking that your titles, meta descriptions, and URLs are optimized for the assigned keywords.

Continuous Optimization: It’s Not a Static Process

Keyword Mapping is not a one-time task that you can forget about. It is a continuous process that needs to be reviewed and adjusted over time. As Google’s algorithm evolves and new keywords emerge, you will need to readjust your mapping to ensure you are maximizing your ranking potential.