keyword position trackingSEO Tools Reviews

Keyword Position Tracking

One of the first investments I’d advise anyone looking to truly gauge the effectiveness of…

One of the first investments I’d advise anyone looking to truly gauge the effectiveness of their SEO efforts to make is in acquiring a position tracking tool.

But, isn’t Google Search Console sufficient?

While GSC data is undeniably valuable, it mainly shows keywords that are gaining traction, i.e., those getting impressions.

If you’re keen to track the progress of all the keywords you’re working on and aiming to rank, you’ll need a dedicated software to keep tabs on them.

Personally, I rely on DinoRANK and its position tracking feature. It’s one of the best bang-for-your-buck tools I know for keeping an eye on my keyword performance.

A Quick Look at DinoRANK’s Position Tracking
  • Monitor keywords across any number of websites you want.
  • Organize them in folders based on your goals or search intent.
  • Get location-specific tracking.
  • Find out your actual rank in the SERPs.
  • Visualize your keyword changes through various charts.
  • Identify your competitors and monitor their progress.
  • Generate customized reports.
  • Receive alerts about shifts in your rankings.

In this post, I’ll dive into what I believe are the compelling features of this rank tracker, setting it apart from others in the game.

I’ll also guide you on how to unlock the full potential of what might just be DinoRANK’s most robust feature.

If you’re scouting for the most effective way to professionally track your keywords, this article will show you how.

keyword position tracking

Why Opt for DinoRANK Over Other Keyword Monitoring Solutions?

When shopping for an SEO tool, price tends to be a major deciding factor, especially when you’re just starting out and operating on a tight budget.

But cost shouldn’t be the sole consideration if you want true value for your investment.

For a rank tracker, it’s crucial to ensure the number of projects and keywords it can monitor meets your needs and doesn’t fall short right off the bat.

Below is a comparison of the most affordable plans from the industry’s popular tools.

Position Tracking Tool Comparison
DinoRANKsemrushahrefsSE Rankingkeyword.comseocrawlSEO PowerSuite – Rank Tracker
Keywords400500750750100Only those in GSCUnlimited (*)
FrequencyDailyDailyWeeklyDailyDailyDailyDaily (*)
Price€29.00 /month$129.95 / month€89.00 /month€49.00 /month$26.00 /month€9.00 /month€99.00 /year
(*) SEO PowerSuite’s Rank Tracker runs on your machine, meaning it requires more resources and needs your computer to be on to keep the position tracking updated.

As you can see, DinoRANK offers a great balance between its features and its price. While it might not be the cheapest option, in my eyes, it provides excellent value for its cost.

Now, if there’s one thing I genuinely appreciate about DinoRANK’s position tracking, it’s its simplicity.

When I say simple, I’m not implying it’s basic. Far from it.

What I mean is that this tool is super intuitive and user-friendly. Within a few minutes, you’ll have a handle on how to use it like a pro.

And that’s in spite of all the features it packs in.

In the next section, we’ll dive deep into these features, and you’ll see how DinoRANK’s position tracking can up your game when managing your projects.

Getting the Most Out of DinoRANK’s Position Tracking

We’ve brushed over some features of DinoRANK’s position tracking, and I’ve highlighted some benefits that stood out to me.

Yet, whenever I’m considering a new tool, I tend to be skeptical of the sales pitches on their landing pages and dig deeper into how they work, often by checking out video demos or tutorials.

You might be wondering if position tracking is truly a must-have for your projects.

Or maybe you’ve already grabbed DinoRANK and are eager to unlock everything it offers.

Whatever your situation, I believe the following guide will be invaluable.

Let’s break down everything you can achieve with DinoRANK’s position tracking.

We’re taking a tutorial-style approach, moving away from mere salesy descriptions and going for a hands-on feel.

Let’s dive in!

Set Up Your Project on DinoRANK

Your first step in tracking your site’s keywords is to set it up within the tool.

Simply click the “New Project” button at the top menu and fill out your website details.

Setting up a new project in DinoRANK

Pay close attention to the “Country” and “Language” fields since they determine the accuracy of the keyword tracking.

As you know, Google’s SERPs vary based on the user’s location or browser language.

Therefore, you need to know your target audience to measure results accurately.

Targeting multiple countries or languages on your site?

Then you’ll need to create a separate project in the tool for each combination you want to monitor.

DinoRANK allows you to set up unlimited domains, even on its most basic plan, so there’s no issue in creating as many projects as you need.

Add Your Keywords to DinoRANK

Once your project is set up, you need to add the keywords you want to monitor.

In the project dashboard, hit the “Add Keywords” button, and a window will pop up where you can input your keywords.

Adding Keywords in DinoRANK

You’ll also need to specify if the set of keywords should be tracked for desktop, mobile, or both devices.

Remember, each DinoRANK plan comes with a cap on the number of keywords you can track. And tracking a keyword on both mobile and desktop counts as 2 keywords.

Bear that in mind and choose wisely to maximize your keyword allowance.

In this same window, you can also create clusters to group your keywords. We’ll dig into this more later.

Lastly, if you’re targeting a specific locale, you can indicate that too. This way, searches will be localized, aligning the tracking with results from a specific location.

Discover More Ways to Add Keywords to DinoRANK’s Tracking

If you ever want to add more keywords to track in your project, DinoRANK makes it a breeze.

Beyond the button you’ll find in the position tracking screen, the tool also has quick-add buttons in various sections to easily add any keyword you’re interested in.

This includes the Keyword Research module and the Visibility and Competition module. In both cases, you can pick keywords you’d like to track and send them to the tracker with just a couple of clicks.

Adding new keywords to DinoRANK's position tracker from the Visibility and Competition module

Dive into the Comprehensive Data from DinoRANK’s Keyword Position Tracking

You’ve seen how straightforward it is to set up your keyword list to track with DinoRANK.

Now, let’s get into the nitty-gritty of everything displayed on the position tracking screen.

To be honest, I think this section boasts one of the cleanest, most intuitive, yet comprehensive interfaces I’ve seen in such tools.

But hey, that’s just my two cents.

Let me break it down for you, so you can draw your own conclusions.

The Keyword Tracking Table

At the heart of this screen is a table showcasing the keywords you’re monitoring.

DinoRANK's keyword tracking table

This table features various columns, sortable by different criteria, offering key info like the keyword itself, its search volume, and its historical positions (current, the previous day, when added, or its all-time best).

You can also see which URL from your website ranks for each keyword, and whether it’s ranking on desktop or mobile.

But the table dishes out even more juicy details.

For one, there’s the “Real Search” column, which shows if, for a given query, Google’s SERPs have other elements that might affect your rank.

For instance, if your site ranks as the top result for a keyword, but above it, there’s a carousel of images, a video block, and a news pack, then that top rank isn’t as golden as it seems.

DinoRANK clues us in through this actual search column and also reveals what lies ahead for us.

On the flip side, each keyword row comes with a chart that we can expand to see the keyword’s trend over time.

DinoRANK keyword trend graph

This chart also presents the capability to add notes to highlight what happened at any given time. Whether there was a server glitch, a penalty, or an SEO move we made.

Adding keyword tracking notes in DinoRANK

Lastly, the table lets us pick multiple keywords to either export them or remove them from tracking.

Various Viewing Modes

When handling a plethora of keywords, it’s challenging to track their trajectory without tools that let us focus on what really matters.
With DinoRANK, there’s a search function to swiftly locate a word, but we also boast a set of truly handy filters.

For instance, we can group the keywords, either by folders (which I’ll dive into later) or by the ranked URL.

Keyword grouping by URL in DinoRANK's position tracker

Or, we can highlight the keywords of most interest and view only those top-pick keywords on the table.

Highlighting keywords in DinoRANK's position tracker

You can even narrow down results to what transpired over a specific time frame.

Calendar filter in DinoRANK's position tracker

But there’s more. You can:

  • Spot the keywords where we face cannibalization.
  • Show only the desktop or mobile searches.
  • Check the keywords that dropped in rank just yesterday.
  • Or those that climbed up the SERPs.

All in all, these DinoRANK filters prove invaluable when analyzing your keywords and understanding your project’s trajectory.

Share Your Keyword Tracking

If you’re collaborating with clients, you’ll find this tool exceptionally handy.
We often need to showcase the impact of our SEO efforts on the projects we manage.

And what better proof of our work than offering a real-time snapshot of website rankings?

Thanks to DinoRANK’s “Copy Direct Link” function in the position tracking, you can share a direct link to the keyword table with your clients.

Sharing DinoRANK's keyword table

This way, they can daily witness the SEO improvements firsthand.

Group Your Keywords into Folders

If you’ve been tracking thus far, you’ve noticed my mention of organizing keywords into folders or clusters.
Now, let’s uncover the exact purpose of this function.

Clustering keywords is essential when setting targets.

Let’s say your site has a blog section and another where you peddle some products or services.

You might have informative keywords – perhaps easier to rank but not directly monetizing, and transactional ones – trickier but monetarily rewarding.

Jumbling all these keywords in one tracking might not make much sense since strategies might differ based on the keyword type.

DinoRANK empowers you to establish folders (or clusters) to categorize your keywords.

This way, you could draft a “blog” folder for all informative keywords and another, say “sales”, for those sales-centric ones.

Clusters in DinoRANK's position tracker

Another scenario might be a site with varied categories, where tracking keyword trends for each category separately interests you.

In such a case, you might want a separate cluster for each of the site’s categories.

Using clusters in DinoRANK is super easy.

You can do it when you add a set of keywords to the position tracking or go to the folder view, select all the keywords you want to include in the cluster, and indicate the folder you want to add them to (or create a new one).

Create a cluster in the position tracker of DinoRANK

This way, you will have a much more organized view of your keywords.

But that’s not all. Clustering also allows you to see how a group of keywords is performing as a whole.

Next to the name of the cluster, you will find a couple of icons that will show you a graph of the evolution of the keywords in that cluster, both individually and according to their average value.

Graph of the evolution of a cluster in the position tracker of DinoRANK

It is worth noting that you have the same graphic visualization in the URL view, so thanks to DinoRANK, you can easily see how the main URLs of your website are evolving.

Watch your competitors’ behavior

But in the SERPs, we are not alone. There are many other websites competing for the same searches as us.
And many of them have other SEOs behind them who are trying to improve their positions.

That’s why it is important to know who our competitors are and keep track of them.

The position tracking of DinoRANK has a button called “See Competition” that you should not overlook.

This feature carries out an analysis of your keywords to obtain those websites that are positioned for the most keywords in common with yours.

This way, you can see at a glance who you are competing with.

See competitors in the position tracker of DinoRANK

But in addition to this overall view, DinoRANK also allows you to see the evolution of your competitors for a specific keyword.

Click the button with the two crossed arrows in each row of the keyword table to see which websites are best positioned for that search and how they have varied over time.

Competitors' evolution for a specific keyword in DinoRANK

This way, you will know if your actions are having better results than the competition or if you should change some aspect of your SEO strategy.

Watch the graph of the evolution of your keywords

We have already seen how, through the position tracking table, you can track your keywords.
In addition to this table, DinoRANK offers you a more aggregated view, where you can see at a glance the effectiveness of your actions as an SEO.

In this graph, the distribution of your keywords on the different pages of Google for a series of dates is shown.

Graph of the evolution of keywords in DinoRANK

Ideally, as time goes by, there should be more and more keywords on the first pages of the search engine.

If that is not the case, it would be a good idea to sit down and reflect on what might be happening and see how you could improve your results.

Set your alerts

Normally we will have a wide range of keywords for which we want to position our website.
However, as a general rule, there will almost always be some keywords that are especially relevant to our business and that we will want to keep a close eye on.

DinoRANK gives us the possibility to define alerts for these vital keywords for us.

To define a new alert, simply choose the keyword in question, the comparator (whether it loses or gains positions), and the position in the SERPs from which we want the alert to be triggered.

Alerts on keyword movements in DinoRANK

In this simple way, the tool will send us an email if there is any significant change and we can react as soon as possible to correct it.

Export your keywords and create your own reports

As you would expect, DinoRANK gives you the possibility to export the keywords you are tracking, either all of them or a specific set.
You can perform this export in a PDF, ready to print or send by email, or in Excel format to work with them.

Export options in the position tracker of DinoRANK

Now, if you are interested in creating a more tailored report to send to your clients, you have at your disposal a very useful configuration tool.

Through this functionality, you can select the specific keywords to be included in the report, the analysis period considered, or whether you also want to include Google Analytics data.

You can also include specific observations, as well as a list of specific tasks that have been carried out (for this last part, you should use DinoRANK’s task manager).

Custom reports in DinoRANK

Lastly, you can schedule the generation of this report and have it sent by email on a weekly or monthly basis.

Conclusions on keyword tracking in DinoRANK

In order to make any decision in life, it is advisable to have as much information as possible.

That’s why, if you want to boost the ranking of your web pages on search engines, you need to know where you’re starting from and understand the impact of the SEO actions you’re taking.

DinoRANK’s position tracking module provides a straightforward, user-friendly, and cost-effective way to keep all these factors in check.

Remember, measurement is fundamental in web ranking.

So, whether you go with DinoRANK or another tool of your choice, I’d recommend integrating position tracking into your SEO strategy sooner rather than later.

Start making more informed decisions and watch your rankings soar!

Eduard Coromina
Boasting more than a decade of experience in the SEO field, working with both companies and individual professionals, I've spent the last four years at the helm of SEO for DinoRANK. During this time, I've contributed to its development and rise as a key player in the SEO tool space. See you in the SERPs — the learning never stops.

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