If you want to improve your website’s SEO and feel overwhelmed by the number of tools available, an all‑in‑one Software SEO can make your daily work easier.
These types of platforms can provide you with everything you need in terms of SEO, integrating all the functions that you previously performed separately into a single tool.
In addition, these solutions can be more economical than combining several different ones.
Stay tuned and I’ll tell you more about the advantages and some of the most important modules that professional SEO software should have.
What is SEO software?
SEO software is a set of programs and functions designed to provide valuable data and metrics about your site and your competitors with the aim of improving your search engine ranking.
Using it gives you a better understanding of your website’s strengths and areas for improvement.
What benefits does SEO software provide to your users?
There are three fundamental advantages to using an SEO suite:
- Many tools in one place. You no longer have to log into several platforms and switch between tabs while you work.
- Data compatibility. When using multiple tools it is common to run into incompatibilities when cross‑referencing data or files. Using a single SEO tool eliminates those incompatibilities.
- Lower cost. A single suite is often cheaper than a collection of specific tools, because you get an integral tool for your campaigns and content analysis for the same price.
- A greater number of tools in one platform
- Data and file compatibility
- A lower overall cost
Features that a professional SEO software should have
DinoRANK is used as an example of the types of modules an SEO suite can provide.
Its modules are diverse and complete, comparable to those of the best suites on the market but at a much lower price. The following sections explain what each module does.
Visibility graph
The first feature available in the DinoRANK menu is the visibility graph.
It allows you to see the main keywords with which your domain (or a specific URL) attracts organic traffic, along with the average position of those keywords.
It is ideal for analyzing which content on your website needs improvement in order to reach the top 10. From here, you can track each keyword’s position if you want to monitor it more closely over time.
Position tracking
With position tracking you can enter the keywords you want to monitor.
This is information that any professional SEO software should provide so that you can keep track of the keywords most relevant to your business.
You can also view and analyze the competitor URLs that rank for those keywords and their position in the SERP compared to your page.
In addition, DinoRANK offers you the positioning of your keywords up to the top 80, much more than what other SEO software offers, with which you can only see up to the top 20.
AI‑generated content
Artificial intelligence has revolutionized the market. DinoRANK has developed an AI called DinoBRAIN that acts like an SEO expert.
One of its modules is the AI content generator, which allows you to create texts around a main keyword in a matter of seconds. The difference with other AI text generators is that the texts produced by DinoBRAIN are optimized with an SEO focus and are fully capable of ranking.
You can also provide context such as tone, style or format to follow when creating the text and specify exclusions if you do not want certain terms or even competitor companies mentioned.
This minimizes the time you need to invest in editing the content later.
AI‑generated website architecture
If you need help planning the structure of a website, DinoBRAIN includes a website architecture generation module.
You simply input the topic of the project or the seed keyword and it produces a complete web architecture with interesting content ideas from an SEO perspective.
TF*IDF and semantic prominence
The TF*IDF and semantic prominence functionality shows you the keywords and terms that competitors use in their content for a main keyword so that you can include them in your texts.
You can filter for terms of one, two or three words.
DinoRANK then gives recommendations on which keywords to increase, reduce or maintain to meet the criteria of well‑positioned pages.
You can optimize the text within DinoRANK itself and check its semantic prominence in real time.
Keyword research + AI
The keyword research module is a classic of most SEO suites. It lets you view the monthly search volume, competition and CPC of your keywords by country and language.
And now you can choose whether you want the tool to offer you alternative AI recommendations for your initial keyword, to check if there are related terms with a higher monthly search volume.
An interesting aspect is that it also returns a list of related keywords, which can be very useful for enriching your content and making it more semantically rich.
Cannibalizations
SEO cannibalization is a common problem whose detection can be time‑consuming.
DinoRANK’s Cannibalizations module displays a list of possible cannibalized URLs and recommends actions to resolve each one.
You just need to connect DinoRANK to your Google Search Console property and the software will return information on the contents of your site that are competing for the same keyword in a matter of seconds.
Content gap
The Content gap functionality lets you know:
- Which keywords you rank for and your competitors do not.
- Which keywords they rank for and you do not.
- And the keywords that both of you rank for.
It is very useful for generating ideas for new blog articles or knowing which published content needs improvement.
Internal linking
To verify that Google has detected the structure of your site as you would like, DinoRANK offers the internal linking module.
It displays a graph showing which URLs link to each page.
Each point represents a specific URL and each connection represents an internal link; ideally the points should cluster around a main or root node. If you find any isolated points, it may be due to a linking problem and you should review it more thoroughly.
Internal PageRank
In the Internal PageRank module you can see which URLs receive the most internal authority within your site. As in the internal linking module, each point is a URL, and the larger points are those receiving more strength.
Each colour represents the same linking node.
You can also view other information such as the distance in clicks from the home page and the percentage of internal PageRank that each URL receives.
On‑Page SEO audit
If you want to summarise the current situation of a website, you can use DinoRANK’s On‑Page audit module. It graphically displays aspects such as:
- Statuses of your URLs (404 errors, 301 redirects, 200 statuses, etc.).
- URLs without a title, H1 or meta description.
- Pages with duplicate content.
- Slow URLs.
- No‑index pages.
If you need to send this report to a client or simply want to keep it for monitoring, you can generate a PDF document of the complete On‑Page audit and download it.
Organic traffic
Another interesting module that should not be missing from professional SEO software is organic traffic. It lets you see the keywords for which your URLs are searched and the clicks they bring to your site organically.
Thin content
It is important to know if you are generating low‑quality content in the eyes of Google, as this is the opposite of what the search engine prefers and, in the worst case, could lead to a penalty.
DinoRANK allows you to detect such content easily through its Thin content module.
From here you get a list of URLs that have not received organic traffic during the period you specify. These may include pages that are of low value to the user; it is recommended that you review them before Google labels them as thin content.
Link building
To examine the external linking of a domain, you can use the link building module. This function is essential in any SEO software given the importance of links in a professional organic positioning strategy. With it you can obtain data on :
- The number of external links.
- The number of domains linking to the domain.
- The most frequent anchor texts.
- The score of the external linking.
You can also download the entire list of links with their respective information in.xlsx format.
External link management
To view the external linking from a more strategic and global perspective, DinoRANK offers the external link management module.
It allows you to see the proportion of dofollow and nofollow backlinks so that neither label is unbalanced and raises suspicions in Google. You can also view the proportion of anchor texts used to link to your content.
Other useful SEO tools
Besides DinoRANK, there are other interesting suites on the market that you can use for your SEO analyses.
They come in all shapes, sizes and prices, including free options. Free tools are not necessarily worse, but they often have fewer features or certain limitations that may prevent you from carrying out a complete SEO strategy.
Here is a list of free tools or tools with free trials :
- Google Search Console. This free tool from Google provides information about the state of your website and warns you about any issues. It allows you to submit sitemaps and test the robots.txt file (in its old version).
- Ubersuggest. Specialising in keyword analysis, Neil Patel’s SEO suite breaks down the keyword you specify and offers suggestions and various combinations. It includes search volume and CPC, which is very useful for planning your marketing campaigns and functions as an alternative to Google’s Keyword Planner.
- Answer The Public. A very fast tool for analysing keywords and finding content ideas for your website. The free version currently allows only two searches per day, but the information provided is enough to get a project started.
- Woorank. It lets you perform a full SEO audit of your website. Using a score that ranges from 1 to 100, it tells you what improvements you need to make to climb up the search results. Thanks to these reports you can easily detect errors on your site.
- SEO Powersuite. As its name suggests, it is an SEO suite composed of four modules that cover several functions: position tracking, SEO audit, backlink monitoring for your link‑building strategy and link management. You can purchase them all or separately.
- Screaming Frog. The famous SEO “frog” detects all the errors on your website so that you can fix them one by one. It crawls your project in search of broken links, missing images, faulty files such as robots.txt, corrupted code and anything else that can be improved.
Feel free to test them and decide which one best suits your needs. With them you can find keywords, correct internal errors and create marketing and link‑building campaigns, among other tasks.
DinoRANK, a very complete SEO software
If you are looking for a complete SEO suite at a very good price, DinoRANK is an ideal option. With all the functions described above, it competes with the best SEO software on the market.
Moreover, thanks to its visual interface and low learning curve, you can get the most out of it from the very beginning. If you decide to try it, let us know in the comments what you think of its features.
